After we made balance sheet for the passage of time, we rested and fulfilled The 12 tips for a fruitful holidayWe are ready to start the new year recharged and with many new ideas.
During the holidays we reflect on what we have done in the past year, but another important focus is the goals we set for the current year. Apart from personal goals, goals are an integral part of our work. To stick with that, but in a digital aspect, we'll remind you of 4 goals every business should keep in mind for their online presence. And more importantly, how to combine your business goals with social media to measure results.
Objective 1
Increase attention to your brand
If you want this to draw attention to yourself, remember that you need to have appropriate behavior towards your audience. If she knows you and is aware of what you do and how you do it, this will be to your advantage. Accordingly - there will be a greater opportunity to interact with you, regardless of which channel this happens in. When users know you, they are much more likely to share your content or recommend you on social media.
And how do you measure your recognition online? An interesting tool for this is the platform Klout. The role of Klout is to measure presence and influence across channels. In Klout, everyone has a rank, and rank is a reflection of the activities you perform on the networks and their effectiveness. It ranges from 10 to 100 (just for reference - 100 has Justin Bieber's profile).
Klout can be useful in depth and help you make analyses and predictions going forward. It will give you data on:
- Real Reach - how many people have noticed you;
- Distribution - how you influence your audience;
- Influence of your network - how influential your audience is and how they contribute to you.
To measure the effectiveness of your PR and branding efforts, record everything listed in a spreadsheet, and when it's time for comparisons, this will help you understand where your weaknesses are and what you need to change.
Remember!
Klout is simply an external evaluation of your social media presence, not a direct measurement of your business success. It's important to note this distinction because it's possible to build a misjudgment.
Objective 2
Traffic to your website
Do you wish you had more visits to your website? For sure. Website traffic is essential, especially if you're in ecommerce. Even if you have the most beautiful and functional website, it won't do you any good if there is no traffic (visits). Of course this is important, but there are many other factors that can contribute to visits.
As well as being an opportunity to buy something from you, traffic to your website is important because it will help drive engagement with your blog content, for example, or clicks on your social buttons. It also increases opportunities for sharing your posts and recommendation.
Measuring traffic coming from social networks can happen by Google Analytics. To analyse visits, use the Google Analytics Social Reports tool.
Objective 3
Loyal visitors to your website
After the importance of traffic comes the importance of the time people stay on your site. The more time they spend on your site, the more likely they are to buy something from you. If your audience only visits your site once, you need to change something about your web strategy. It should be geared towards turning them into loyal visitors.
Another important aspect is to find out on average how many visits it takes for a user to convert.
A conversion can be a purchase, leaving an email to sign up for news from you, or downloading an ebook - basically, a conversion is the action you want the customer to take before leaving the site.
Objective 4
Conversions
The relationship between social media activity and sales will always be of interest to business owners. To this end, you need to know the source of traffic that contributes to all online business goals. These goals should be measured in Google Analytics or in the software you use.
For most, the most important conversion is from a site visitor to a lead (a person who will buy, sign up for your newsletter, download your e-guide or book) who will leave personal information on one of your web forms. For businesses doing the majority of their business online, these goals are of great importance to the organization and are the key to measuring success.
Even if you're at the very beginning of acquiring customers or leads online, you need to make this measurement and it a primary focus.
How to measure conversions from social networks?
Regular use of reports from Google Analytics allows us to understand the specific benefit of each social network. Of course, you need to have your goal set in Google Analyticsto get specific information.
To summarize
Measure your goals on a monthly basis, record this in a spreadsheet and monitor the increase or decrease each month. All measurements can be done with free software. However, don't be fooled into thinking that social media marketing is something completely free! Your time is valuable, especially if you are just starting out or are a small business. Unfocused efforts spent on social media can quickly turn into a huge waste of time. By measuring your social media efforts, you ensure the best use of your time and resources.
We hope we have given you something to think about. Set your goals, and if you're struggling, we're here to help. We are looking forward to a good year and success! So, go ahead!
You can find us at: Facebook, LinkedIn, office@proper.media.
Sources: www.socialmediaexaminer.com
