Companies that have used growth hacking for development.
We told you briefly what it means Growth Hackingwhat is different from traditional marketing and we hope we have aroused your curiosity for more and more information on the topic.
In this "edition" we will continue what we have started and give you real examples - companies known all over the world that started from "0". Twitter, Facebook, LinkedIn, Quora, YouTube and Airbnb have "hacked" their growth, and are yet to grow.
Twitter's history is defined as one of the best examples of growth hacking. When the social network started, its popularity grew rapidly. Thousands of people signed up and constantly shared with their friends through blogs and other social networks.
But this intensity of use of the product is not constant. It seems as though huge numbers of users sign up, have fun for a while, and then never log on to Twitter again. But instead of focusing its efforts on bringing people back, the company decided to invest in developing the platform itself. It applied extensive testing to the user interface, gathered feedback, and finally revamped the entire system tailored to users' needs.
Twitter receives valuable information such as if someone followed 5-10 accounts on the first day of signing up, they are a potential long-term user. Logically, once you've chosen who to follow, that means you have an interest and would spend time on their account. However, people who sign up and then don't interact with anyone don't come back to the network. That's why Twitter goes to great lengths to show registrants the value of being there. And that's where success follows. The results are in today.
Facebook is the other global success story. Their method is slightly different. They don't hire experts, instead they hire a bunch of smart people who contribute with their mostly different point of view. The company faces many obstacles. It is not prepared for such a quick success and so many users. Reaching 200 million users in 12 months seemed unrealistic, but it happened. And it is growth hacking that has contributed to this.
The first hack is providing share buttons that lead to Facebook, on blogs and websites. Another hack is hiring service providers in developing countries. This move confuses many business experts, but behind it is Facebook's desire to get hold of email addresses.
It's also a hack to attract users with creative campaigns that Facebook doesn't fully disclose. Through inventive strategies, they have been able to attract influencers to sign up and thus significantly increase their market reach.
Facebook's success is due to its rich imagination and ingenuity. So the growth hacking strategy is driving their wheel.
LinkedIn grew from 2 million to 20 million users thanks to its growth hacking strategy. They allow people to create their own public profile, ensuring that when they search Google, their profiles will appear organically. That is, every time you search for a person, a company, a title, one of the first results found will be the LinkedIn profile. Before the professional network existed, typing in one's own name meant searching through all sorts of information until you came to something specifically related to us. But LinkedIn are changing this to the benefit of users, and of course their own.
Quora
Quora starts its growth hacking strategy by running all sorts of experiments that lead to quick results. This is made possible because the developers and creators of the platform let the growth hacking specialists move ahead full steam, then store the data and make immediate changes to the technical infrastructure. The ability to respond quickly to reports from user experience experiments enables Quora to fine-tune its platform and optimize new user acquisition. One of the most valuable things they do is research the most active people and study their behavioral patterns.
YouTube
The case of YouTube is no less interesting. YouTube itself as a platform is actually a search engine, the second largest in the world after Google. They started as a video sharing platform and grew as a business giant thanks to growth hacking.
When we visit YouTube to watch a video, we have the option to grab code to embed in a post, whether it's on a website, blog or social network.
This is extremely useful because it makes it easier for users to upload videos and then share them. When people log into the site to watch a particular video and don't want to share it, they are presented with a list of videos similar to the one they like. The hope of posting them remains. This tactic is part of the "viral loop" effect - one of the foundations of growth hacking.
Airbnb
Airbnb is probably the most often given company as an example when we start to learn about growth hacking. It's a site that provides the ability to search and list vacation rentals - a home to rent for a certain period, a room to stay in, etc. It started as peer-to-peer accommodation sharing and rose to a billion dollar business. Initially, they used a powerful email campaign that gave growth hacking a boost.
Airbnb's brilliant move involves using the Craiglist site. They consult people who have listings there and ask them to place ads for their properties on Airbnb. How simple 🙂 Through this move they gain thousands of users and immediately a viral effect is produced. The power of leveraging an already existing network should not be underestimated, even if it is a form of competition.
The most important thing in growth hacking is user multiplication from the start, especially for smaller startups that don't have a huge amount of capital. Why invest a lot of financial resources when the creativity of growth hackers can lead the company to success? Is the recipe a lack of fear of failure? We leave you with this question to ponder and wish you to try and try and remember to have fun.
We will be happy to help you and apply creativity together with you.
You know where to find us: Facebook, LinkedIn, office@proper.media.
