Snapchat - features and benefits of working with it
You're already used to us giving you information about the nature of social channels, as well as helpful tips on how to use them for your small business. There are subtleties, but when you have a comprehensive understanding of how a social network works, working with it takes on a different meaning.
You may not have heard about the latest craze in online communication - Snapchat! Teens are crazy about the web, but they're not the only ones! If you don't know what exactly is Snapchatdon't ask anyone, because you will expose yourself. That's it in a nutshell and quietly whispered just for you!
Snapchat is a mobile app that allows us to send videos and photos that self-destruct a few seconds after being viewed.
Snapchat is unique in exactly this way - all photos and videos of short duration disappear. As of May 2014, the app's users sent 700 million snaps to each other ("snap" is what any image or video is called). Today, there are already 150 million users using Snapchat every day, which has surpassed Twitter users.
Due to its immense popularity, Snapchat immediately attracted the attention of Facebook, which offered $3 billion to acquire the app. But one of the co-founders declines. Facebook later created a similar app (Slingshot), but it failed to break through and displace White Ghost.
Snapchat is aimed primarily at teenagers and adults, with a minimum age of 13. The age group that uses the app the most is between 16-24 years.
How it works Snapchat?
The main screen of the app is a lens, or in other words, we see ourselves as we see ourselves when we take a selfie.
Downloading and creating an account in Snapchat is free of charge.
There's a flash toggle icon in the top left corner, and a button to toggle the camera between front and rear shooting in the top right corner.
There's a big circle at the bottom of the screen, which is actually the button to take photos. You hold your finger over your face, then press the circle and your photo is ready! Once you hold your finger over your face, the various filters that make your head shape comical will appear.
There is another icon in the bottom right corner that allows you to create stories in the app. There, you can watch videos that are currently being filmed.
Basic slang in Snapchat:
Snapchatters: Snapchat users.
Snaps: the photos or videos you send.
Story: snap that you can broadcast to your account followers and can be viewed a different number of times up to 24 hours. Can be framed as storytelling.
Scores: The total number of photos and videos you have received/sent.
Chat: The messages you exchange with others.
Here: An additional Snapchat app that lets you start broadcasting a video in a private message to someone.
Snapchat is among the fastest growing companies and has a number of business advantages.
- Real-time broadcasting
Being at the venue when the event is happening is very convenient and all we need is a good internet connection. Just as Facebook benefits us with Live Streaming, Snapchat allows us to feel the emotion of an important event that we can't physically attend. This tool is particularly useful and can be used for product launches, trade show promotion and generally whatever comes to mind.
- Providing exclusive content
We all know that when we feel special, things look very different. And when we talk about exclusive content, the association always takes us to moments that not everyone can enjoy.
For example, some global fashion brands use Snapchat (Rebecca Minkoff, Michael Kors) to show their debut collections to a wider audience before they are officially launched. These gestures are definitely appreciated by consumers and bring them as close as possible to the brands they love.
- Games, contests, promotions
Of course, it is also possible to entertain our audience and offer them different incentives. We are so used to games and promotions on social networks that it would seem strange if they were not taking place.
For example, on Snapchat, we may offer a discount or other gift to those who view a Snapchat story in full or snap a snap of our product.
- Take your audience to "Your Kitchen"
Yes, here again we are talking about providing exclusive content, but it is more related to personal occasions in our company, sharing with our followers birthdays, promotion, team building, etc. Showing the human side of our business is always a very important part of our overall presence.
- Partnerships with influential and well-liked personalities
Partnerships with so-called influencers can always be useful. When our favourite blogger, vlogger or why not a celebrity starts talking about a product they use or a service they are happy with, somehow we automatically want to own or try them too.
Test and analyze your social networks to find out what works for you. Curiosity is gnawing at us and we can't wait to use Snapchat for clients and campaigns.
We know we can't exhaust the topic with just this blogpost, so if there's anything else curious on the horizon for Snapchat, stay tuned.
Otherwise we are usually in:
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