Short newsletter with news in the world of social networks and online marketing
This newsletter is compiled by social media and online communications practitioners from Proper.media. These are industry news that are relevant to our work and we believe would be useful to all fellow marketers, PRs, and entrepreneurs who actively use social networks to communicate with their audiences.
We hope to be helpful with a brief summary of the more significant developments of the last month
29 July 2016.
Change in the newsfeed algorithm in Facebook
The changes continue. Mark Zuckerberg and company say our feed will prioritise news from our families and close friends. For the business pages, things will also be changing - this change may result in a drop in page traffic coming from posts.
Photo: Bufferapp.com
Read more in English HERE.
The game Pokemon GO has taken over the world
Pokemon GO blew the fans away. This is Nintendo's first foray into the world of "augmented reality". The game has become a real sensation. In an interview with the Financial Times, John Hanke, CEO of Niantic, says that the game's platform will feature brand advertising. Advertisers will pay for "cost per visit", similar to the "cost per click" model.
Read more in English HERE.
Pokemon Go accounts sell for hundreds of dollars on eBay
The Guardian points out that account prices start at £5 and go into the thousands, and buying them could save a lot of time and physical effort for novice users.
Read more in English HERE.
10 brands that use successfully Facebook Messenger Bots
Ever since Facebook announced the launch of its platform Messenger Bots at its recent F8 conference, several brands seized the opportunity to reach 900 million users for sales, marketing and customer service purposes.
Read more in English HERE.
Twitter has launched its own stickers
Millions of photos and tweets are posted every day to convey the capture
of moments the world talks about. To make the moments even more powerful, Twitter introduced #Stickers, a fun new way to add creativity to photos and connect them to the Twitter world.
Soon, users will be able to browse different sticker packs and choose from a library of hundreds of accessories and emoji.
Read more in English HERE.
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