If you've looked at your profile in Instagram Soon, you've probably noticed it looks different. Posts are now displayed in a vertical format instead of the classic square images.
What is the purpose of the new format?
This change, which Instagram has been experimenting with for months, is in line with the popularity of vertical videos on Facebook Reels и TikTok. The main idea is to position Instagram as a competitor to TikTok while improving the user experience.
What does Adam Mosseri say?
Adam Mosseri, the head of Instagram, explains that this change is driven by the way users use the app today. According to him, most of the uploaded content is in vertical format, which makes the rectangular visualization more suitable for presenting photos and videos.
The platform realizes that many users have taken the time to create special compositions on their networks, and is therefore working on new personalization tools. A network-wide re-ordering feature is about to be introduced, which will give more control to content creators.
Another interesting innovation is the integration of Highlights directly on the web, while they will also be available in a separate section. This solution aims to simplify the visual organisation of profiles. In addition, Instagram plans to add the ability to post directly to the web, bypassing the main feed.
How will it affect users?
While the change may not appeal to everyone, it's important to note that Instagram announced it back in August last year, giving users time to prepare for the new format.
