Facebook messaging features for business - an email alternative?

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06.16.2016

Facebook messaging is an enabler for business

Facebook is constantly changing. Mark Zuckerberg's team is churning out new features that make the social network more and more interesting for users and more and more useful for businesses.
Today, our team is turning our attention to the messages on Facebook business pages and their features that allow entrepreneurs to correspond with their customers without even leaving the network.

The features that messaging has on Facebook can not only make our jobs easier, but also enable us to communicate with users and respond to their needs much faster.

  1. Box "Inbox" and "Filtering"

Фейсбук съобщения имат функции, които могат не само да улеснят работата ни, но и да ни дадат възможност за много по-бърза комуникация с потребителите.

 When you log into "Messages", you will see the "Inbox" and "Filter by" options.

The Facebook Business box has exactly the same options as the email box - unread messages, archived, spam. So by clicking on them, you can choose how to mark your message type.

Filtering allows you to tag and label messages. Imagine how convenient this is when we sell different products and receive order requests directly on our Facebook page. Фейсбук съобщения имат функции, които могат не само да улеснят работата ни, но и да ни дадат възможност за много по-бърза комуникация с потребителите.

This way we can also mark urgent orders with the label "Urgent" or put anything that can be a reference for us.

 

 

2. "Absent" button (Away)Фейсбук съобщения имат функции, които могат не само да улеснят работата ни, но и да ни дадат възможност за много по-бърза комуникация с потребителите.

We had told you about this button at the beginning of the year, when in special publication We have introduced you to what's new on the web.

The button is linked to the speed of response rating. You can activate it for 12 hours, and during the set time Facebook will not count if someone has written to you and you have not replied.

 

 3. Response time

This option is also adjustable. Depending on your speed, you can set exactly how long it takes you to reply to users.

Фейсбук съобщения имат функции, които могат не само да улеснят работата ни, но и да ни дадат възможност за много по-бърза комуникация с потребителите.

 

4. Automatic Facebook messages when we can't reply

We also use this option in our traditional email settings, mostly when we go on holiday and want to let others know about it. This setting is also available for the Facebook business page.

 

5. Sending instant Facebook messages

This setup of Facebook messages for business allows us to address each one and not leave anyone unanswered. Even if it's not an answer to the specific question, even a "Hi, we'll get back to you with details later" is a polite enough way to show our audience that we appreciate them.

6. Facebook messages for business with a greeting

Our team's favourite option! Imagine opening your favourite brand's message window and seeing a greeting pop up! 🙂 You can write whatever you choose to make them smile.

Фейсбук съобщения имат функции, които могат не само да улеснят работата ни, но и да ни дадат възможност за много по-бърза комуникация с потребителите.

Have we managed to convince you that using Facebook messages on business pages is functional and convenient enough? If your main channel of communication with your audience is the social network, you now have a quick guide on what to implement and how.

 

As for us - we guarantee that we always reply to our messages! Email us!

For links: Facebook, LinkedInoffice@proper.media.

 

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