If at least once you have passed through Tsarigradsko shose in the capital, you cannot have failed to notice the huge bottle of Kamenitza (now the brand's new ken), which soars and arouses curiosity. Well, we are so used to it by now that we don't pay attention to it. As a non-Sophian myself, I was surprised when I first saw it. I thought she was cool. But I had no idea that this bottle was part of a specific marketing strategy and has been used for a long time. Later, as a now conscious person who pays attention to communication methods, I realized that this more special marketing, is called "Guerrilla Marketing". Even if we didn't realize it, we've all seen Guerrilla campaigns, they now come in all sorts of forms, they make us smile, they make us think.
The good news for us, the people who in one way or another sell (products, services, ideas) is, that with a huge dose of creativity and a low budget, miracles can be created. But before we give you examples, in this part we will tell you a little more about the history of guerrilla marketing.
Guerrilla Marketing is known as an unconventional way to promote and present products and services. It excites, stands out and can make the most ordinary product into a sensation.
Guerrilla marketing is first mentioned in the book of Jay Conrad Levinson from 1984 - "Guerrilla Marketing". The term was inspired by so-called "guerrilla warfare," or "guerrilla warfare," which represents surprise military tactics. Many of these tactics involve ambushes, sabotage, hacks and other elements of surprise. It is this unconventionality and guerrillaism that guerrilla marketing contains. Its main The goal is to create a unique experience for consumers and the opportunity to be actively involved in the advertising campaign.
Because of its low budget value guerrilla marketing initially became a great fit for small businesses. Today, it is already preferred by many of the "big players" around the world.
In his book "Guerrilla Marketing" Jay Conrad Levinson offers different approaches to breaking traditional advertising. At the time, all communication channels such as radio, television, and posters were in their heyday, but consumers were becoming increasingly jaded. Levinson then suggests advertising to be shocking, outrageous but clever. Small businesses are starting to change their mindset and implement new marketing approaches. Thus, the concept of guerrilla marketing began to develop naturally and its popularity increased. However, many marketers argue that when guerrilla is used by large businesses, it is not really guerrilla because they have much larger budgets and their brands are usually already established in the market.
So what? Successful guerrilla campaigns need strong creative, crazy ideas and imagination, no matter if you are small or big.
In the next part about guerrilla marketing we will show you native ideas that have been successful and have provoked consumers.
In the meantime, if you need of ideas for your online presence and more social teasers, we from Proper media We are waiting for you On: 024112656, office@proper.media.
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