Our favourite social network Facebook is constantly making changes to its algorithm - we see this on business pages and in the news that reaches us on our newsfeed. Organic reach to users is becoming increasingly difficult and sometimes even the most interesting content reaches relatively few people, despite the high number of likes on the page.
Then there is an essential question - when to make publications in Facebook and is there a time range that will guarantee our success?
The answer is clear, and it is that there is no formula. There are a few key factors that are determining:
- Product/service type
- Audience
- Contents
- Region
- Objectives
One thing is for sure - everyone is on Facebook and logs in constantly at work, at home, via desktop or smartphone.
CoSchedule
Our experience has also shown that there is no exact rule for reaching more people on specific days and times. Facebook analytics can always be used for guidance and there are several more active time ranges:
- Between 7 am and 9 am - people usually go to work at this time and often review their feed;
- Between 1 p.m. and 3 p.m. - then there are lunch breaks and again the distraction happens with
- After 10 p.m. - then it's time for a break and the preferred place to scroll again is
Here's what surveys among several sources also say:
Quick SproutA: The best days of the week to post on Facebook are every day of the work week, with audience engagement highest on Thursdays and Fridays. Engagement is about 3.5% lower on Mondays, Tuesdays, and Wednesdays. And people seem to be happier on Fridays, so fun or upbeat content are most appropriate.
According to Patel the optimal time to post on Facebook is in the early afternoon. At 1 p.m. you'll be able to get the most shares, while 3 p.m. may get the most clicks. Anytime between 9 am and 7 pm is always better to share than outside of that interval.
Elle & Co: The best days to post on Facebook are Saturday and Sunday, with a peak time of 1 pm. These posts get 32% engagement than shares during the work week. According to Elle & Co, the best time to post on Facebook is between 1-3 pm.
SurePayroll: Wednesday at 3 pm is the best choice for posting on Facebook. But on average between 1 - 2 pm you will get the highest click through rates. The worst times are weekends, before 8 am and after 8 pm.
Fast CompanyA: The best time to share on Facebook is 1 p.m. - 4 p.m., and peak time is Wednesday at 3 p.m. Fast Company points out that the worst time to post is after 8 p.m. on Saturdays and Sundays.
According to the Huffington Post: Thursday and Friday are the best days to post on Facebook. Mondays and Wednesdays will get the lowest engagement. Generally speaking, the best time to post on Facebook is between 1 pm - 3 pm or 9 am - 7 pm.
HubSpot
KISSmetricsA: The best day to share on Facebook is Saturday, and sharing can pick up around noon and a little after 7 pm. The best time to
publication is in the afternoon.
According to BufferA: Engagement rates are 18% higher on Thursday and Friday. The best time to post on Facebook is subject to debate, ranging from 1 pm to 3 pm for getting the most clicks and anytime before dinner. The stats drop any in the hours after dinner and posting before business hours is right in the top ten.
CoScheduleA: Original data shows that sharing at 9-10am, 11am, 11am, 11am, 11am. -noon and 4 pm will increase your Facebook traffic.
Remember that the above does not apply specifically to Bulgaria, but the benefits here are that you can experiment against these times to find the right days and times to suit your particular audience. И! Stick to their tastes and preferences first and foremost so that the content is engaging.
If you have questions and need our help, feel free to email us and ask for advice!
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