{"id":43450,"date":"2024-01-30T12:35:41","date_gmt":"2024-01-30T12:35:41","guid":{"rendered":"https:\/\/proper.media\/?page_id=43450"},"modified":"2026-03-05T08:30:43","modified_gmt":"2026-03-05T08:30:43","slug":"%d0%b8%d0%b7%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%ba%d0%b0-%d0%bb%d0%be%d0%b3%d0%be","status":"publish","type":"page","link":"https:\/\/proper.media\/en\/%d1%83%d1%81%d0%bb%d1%83%d0%b3%d0%b8\/%d0%b8%d0%b7%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%ba%d0%b0-%d0%bb%d0%be%d0%b3%d0%be\/","title":{"rendered":"Logo design"},"content":{"rendered":"

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Logo design<\/h1>\n

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The logo is one of the most important elements in the corporate identity of a company. It is its face that is visible everywhere - on business cards, website, promotional materials, products and services. This is why logo design is such an important task.<\/p>\n

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Your trademark<\/h4>\n
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The logo should be:<\/h2>\n
<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“\u0417\u0430\u043f\u043e\u043c\u043d\u044f\u0449\u043e \u0441\u0435“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“110px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“]<\/p>\n

customers should be able to easily remember and recognise it<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u043d\u043e“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“50px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“]<\/p>\n

should look good in different sizes and formats<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“\u0413\u044a\u0432\u043a\u0430\u0432\u043e“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“50px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“]<\/p>\n

should be able to be used in different contexts<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“\u041f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u043e \u0437\u0430 \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“50px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“]<\/p>\n

should reflect the company's values and message<\/p>\n

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<\/div>\n

There are different types of logos, the most common being:<\/h2>\n

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    \n
  • represent a stylized image, which can be an animal, plant, geometric figure or abstract shape. Examples of symbolic logos are the logos of Apple, Nike, Coca-Cola<\/li>\n<\/ul>\n

    [\/et_pb_blurb][et_pb_blurb title=“\u0410\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u043d\u0438 \u043b\u043e\u0433\u0430 “ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_text_color=“rgba(255,255,255,0.7)“ header_font_size=“18px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ global_colors_info=“{}“]<\/p>\n

      \n
    • use the initials of the company name. Examples of abbreviated logos are the logos of BMW, IBM, UNICEF<\/li>\n<\/ul>\n

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        \n
      • combination of text and symbol. This type of logo gives both a textual and a figurative message at once. Examples of combined logos are the logos of Lacoste, Starbucks, McDonald's<\/span><\/li>\n<\/ul>\n

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          \n
        • use only the company name. Examples of verbal logos are the logos of Google, Facebook, Microsoft<\/li>\n<\/ul>\n

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