{"id":43457,"date":"2024-01-30T12:42:50","date_gmt":"2024-01-30T12:42:50","guid":{"rendered":"https:\/\/proper.media\/?page_id=43457"},"modified":"2026-03-05T08:40:59","modified_gmt":"2026-03-05T08:40:59","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/proper.media\/en\/%d1%83%d1%81%d0%bb%d1%83%d0%b3%d0%b8\/google-ads\/","title":{"rendered":"Advertising on Google"},"content":{"rendered":"

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Advertising on Google<\/h1>\n

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Wondering how to reach new customers and increase your sales?<\/p>\n

Google Ads is an online advertising platform that allows you to show ads to people who are searching for products or services like yours. Your ads can appear in Google search results, on Google Maps, in Google apps and on other websites on the Google network.<\/p>\n<\/div>\n<\/div>\n

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Effective customer outreach<\/h4>\n
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\u041f<\/span>Google Ads:<\/h2>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb title=“\u0422\u043e\u0447\u043d\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u043d\u0435“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“110px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“ custom_css_blurb_image_last_edited=“on|phone“ custom_css_blurb_image_phone=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-20%);“ custom_css_blurb_image_tablet=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“]<\/p>\n

You can target your ads to people looking for products or services like yours based on their location, interests and other factors<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“\u0412\u0438\u0441\u043e\u043a\u0430 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“110px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“ custom_css_blurb_image_last_edited=“on|phone“ custom_css_blurb_image_phone=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-20%);“ custom_css_blurb_image_tablet=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“]<\/p>\n

Your ads can be shown to people looking for products or services like yours, right when they are ready to buy<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“\u041c\u043d\u043e\u0433\u043e\u043a\u0440\u0430\u0442\u043d\u043e \u0438\u0437\u043b\u0430\u0433\u0430\u043d\u0435“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“110px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“ custom_css_blurb_image_last_edited=“on|phone“ custom_css_blurb_image_phone=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-20%);“ custom_css_blurb_image_tablet=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“]<\/p>\n

Your ads can be shown to people repeatedly, which can help your brand be remembered<\/p>\n

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Types of ads on Google:<\/span><\/h2>\n

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Google Ads offers different types of ads that you can use to reach your target audience.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.24.0″ _module_preset=“default“ max_width=“1230px“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ global_colors_info=“{}“]<\/p>\n

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  • Text - easily understood by the audience<\/span><\/li>\n<\/ul>\n

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    • Image with text - image helps people to associate more easily. They consist of an image, title, description and URL<\/span><\/li>\n<\/ul>\n

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        \n
      • Product Shopping Ads - show consumers a photo, name, price, store name and other details about your product<\/li>\n<\/ul>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“]<\/p>\n

          \n
        • Video ads - a type of ads that include videos.
          They may appear in Google search results, on YouTube and on other websites<\/li>\n<\/ul>\n

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            \n
          • App Ads - a type of ads that
            encourage people to download your apps. They can appear in Google search results, on Google Play and on other websites<\/li>\n<\/ul>\n

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