{"id":43459,"date":"2024-01-30T12:43:40","date_gmt":"2024-01-30T12:43:40","guid":{"rendered":"https:\/\/proper.media\/?page_id=43459"},"modified":"2026-03-05T08:41:10","modified_gmt":"2026-03-05T08:41:10","slug":"seo-%d0%be%d0%bf%d1%82%d0%b8%d0%bc%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f","status":"publish","type":"page","link":"https:\/\/proper.media\/en\/%d1%83%d1%81%d0%bb%d1%83%d0%b3%d0%b8\/seo-%d0%be%d0%bf%d1%82%d0%b8%d0%bc%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f\/","title":{"rendered":"SEO"},"content":{"rendered":"

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SEO<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=“4.24.0″ _dynamic_attributes=“content“ _module_preset=“default“ text_font=“Poppins|700||on|||||“ text_font_size=“12px“ text_letter_spacing=“2px“ link_font=“Poppins||||||||“ link_text_color=“rgba(255,255,255,0.5)“ header_font=“Poppins|700|||||||“ header_2_font=“Poppins|700|||||||“ header_4_font=“Poppins|700|||||||“ text_orientation=“center“ background_layout=“dark“ width=“80%“ max_width=“700px“ module_alignment=“center“ global_colors_info=“{}“ link_text_color__hover_enabled=“on|desktop“ link_text_color__hover=“#FFFFFF“]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxhIGhyZWY9XCJodHRwczovL3Byb3Blci5tZWRpYS5uaXRlbG0uY29tL1x1MDQ0M1x1MDQ0MVx1MDQzYlx1MDQ0M1x1MDQzM1x1MDQzOC9cIj5cdTA0MjNcdTA0NDFcdTA0M2JcdTA0NDNcdTA0MzNcdTA0Mzg8L2E+IC8gIiwiYWZ0ZXIiOiIifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.24.0″ _module_preset=“default“ background_color=“#0f1234″ background_image=“https:\/\/proper.media\/wp-content\/uploads\/2023\/06\/line-opacity-7-new.png“ background_size=“contain“ background_repeat=“repeat“ custom_padding=“||0px|||“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_column type=“1_2″ specialty_columns=“2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.24.0″ _module_preset=“default“ width=“110%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|phone“ max_width=“1400px“ overflow-x=“hidden“ overflow-y=“hidden“ custom_margin=“|||-65px|false|false“ custom_margin_tablet=“|||0px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“||0px||false|false“ locked=“off“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“1_2″ _builder_version=“4.17.6″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/proper.media\/wp-content\/uploads\/2024\/02\/homepage-concept-with-search-bar_23-2150040204.jpg“ title_text=“homepage-concept-with-search-bar_23-2150040204″ _builder_version=“4.24.0″ _module_preset=“default“ custom_margin=“||0px||false|false“ filter_saturate=“0%“ animation_style=“zoom“ global_colors_info=“{}“ filter_saturate__hover_enabled=“on|desktop“ filter_saturate__hover=“100%“][\/et_pb_image][et_pb_code _builder_version=“4.24.0″ _module_preset=“default“ background_color=“gcid-47f18c21-68a1-4922-a0d7-361ab3951459″ positioning=“absolute“ position_origin_a=“bottom_left“ vertical_offset=“-20%“ horizontal_offset=“-5%“ width_last_edited=“off|desktop“ height_last_edited=“off|desktop“ custom_padding=“15%|14.7%|15%|14.7%|true|true“ animation_style=“zoom“ animation_direction=“bottom“ animation_delay=“300ms“ border_radii=“on|100%|100%|100%|100%“ global_colors_info=“{%22gcid-47f18c21-68a1-4922-a0d7-361ab3951459%22:%91%22background_color%22%93}“][\/et_pb_code][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text module_class=“free-section-header free-db-dark“ _builder_version=“4.27.4″ text_font=“Open Sans||||||||“ text_text_color=“rgba(255,255,255,0.4)“ text_font_size=“16px“ text_line_height=“2em“ header_font=“||||||||“ header_2_font=“Poppins|700|||||||“ header_2_font_size=“50px“ header_2_line_height=“1.2em“ header_4_font=“Poppins|700||on|||||“ header_4_text_color=“rgba(255,255,255,0.4)“ header_4_font_size=“15px“ header_4_letter_spacing=“2px“ header_4_line_height=“1.6em“ background_layout=“dark“ module_alignment=“left“ header_2_font_size_tablet=“42px“ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n

\n

SEO is the process of improving your website's visibility in Google search results. Through SEO, you can increase traffic to your website and reach more potential customers.<\/o:p><\/p>\n<\/div>\n

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To create an effective SEO strategy, it is important to know how search engines work.<\/h2>\n

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Search engines use algorithms to determine which websites to display in search results.<\/o:p><\/p>\n

These algorithms take into account factors such as the quality of your site's content, the relevance of the content to the keywords you rank for, and the quality of the links to your site.<\/o:p><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.0″ _module_preset=“default“ background_color=“#0f1234″ background_image=“https:\/\/proper.media\/wp-content\/uploads\/2023\/06\/line-opacity-7-new.png“ background_size=“contain“ background_repeat=“repeat“ custom_padding=“3px||73px|||“ da_disable_devices=“off|off|off“ locked=“off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.24.0″ _module_preset=“default“ max_width=“1230px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“free-section-header free-db-dark“ _builder_version=“4.24.0″ text_font=“Open Sans||||||||“ text_text_color=“rgba(255,255,255,0.4)“ text_font_size=“16px“ text_line_height=“2em“ header_font=“||||||||“ header_2_font=“Alegreya|700|||||||“ header_2_line_height=“1.5em“ header_4_font=“Poppins|700||on|||||“ header_4_text_color=“rgba(255,255,255,0.4)“ header_4_font_size=“15px“ header_4_letter_spacing=“2px“ header_4_line_height=“1.6em“ background_layout=“dark“ module_alignment=“left“ sticky_limit_top=“section“ sticky_limit_bottom=“section“ header_2_font_size_tablet=“42px“ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n

There are two main types of SEO: on-page and off-page.<\/h2>\n

On-page optimization refers to the optimization of the website itself. This includes factors such as:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.24.0″ _module_preset=“default“ max_width=“1230px“ custom_padding=“42px||55px|||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_text_color=“rgba(255,255,255,0.7)“ header_font_size=“18px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ global_colors_info=“{}“]<\/p>\n

    \n
  • Using the right keywords in your website content<\/li>\n<\/ul>\n

    [\/et_pb_blurb][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_text_color=“rgba(255,255,255,0.7)“ header_font_size=“18px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ global_colors_info=“{}“]<\/p>\n

      \n
    • Optimizing meta tags and titles<\/li>\n<\/ul>\n

      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_text_color=“rgba(255,255,255,0.7)“ header_font_size=“18px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“]<\/p>\n

        \n
      • Creating high-quality content<\/li>\n<\/ul>\n

        [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.0\u2033 _module_preset=\"default\" max_width=\"1230px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.24.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"free-section-header free-db-dark\" _builder_version=\"4.24.0\u2033 text_font=\"Open Sans||||||||\" text_text_color=\"rgba(255,255,0.4)\" text_font_size=\"16px\" text_line_height=\"2em\" header_font=\"||||||||\" header_2_font=\"Alegreya|700|||||||\" header_2_line_height=\"1.5em\" header_4_font=\"Poppins|700||on|||||\" header_4_text_color=\"rgba(255,255,0.4)\" header_4_font_size=\"15px\" header_4_letter_spacing=\"2px\" header_4_line_height=\"1.6em\" background_layout=\"dark\" module_alignment=\"left\" sticky_limit_top=\"section\" sticky_limit_bottom=\"section\" header_2_font_size_tablet=\"42px\" header_2_font_size_phone=\"32px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n

        Off-page optimization refers to optimizing the links to your website. This includes factors such as:<\/o:p><\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.24.0″ _module_preset=“default“ max_width=“1230px“ custom_padding=“42px|||||“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_text_color=“rgba(255,255,255,0.7)“ header_font_size=“18px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ global_colors_info=“{}“]<\/p>\n

          \n
        • Getting natural links from other websites<\/li>\n<\/ul>\n

          [\/et_pb_blurb][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_text_color=“rgba(255,255,255,0.7)“ header_font_size=“18px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ global_colors_info=“{}“]<\/p>\n

            \n
          • Participation in social media<\/li>\n<\/ul>\n

            [\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.24.0″ _module_preset=“default“ header_font=“Poppins|700|||||||“ header_text_color=“rgba(255,255,255,0.7)“ header_font_size=“18px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_color=“rgba(255,255,255,0.4)“ body_font_size=“16px“ body_line_height=“1.6em“ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{}“]<\/p>\n

              \n
            • Publishing articles and guest posts<\/li>\n<\/ul>\n

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              Prices for SEO services vary depending on the scope of services offered.<\/o:p><\/p>\n

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