{"id":45312,"date":"2025-02-19T12:36:53","date_gmt":"2025-02-19T12:36:53","guid":{"rendered":"https:\/\/proper.media\/?page_id=45312"},"modified":"2026-03-05T08:32:48","modified_gmt":"2026-03-05T08:32:48","slug":"%d0%bf%d0%be%d0%b4%d0%b4%d1%80%d1%8a%d0%b6%d0%ba%d0%b0-%d0%bd%d0%b0-instagram","status":"publish","type":"page","link":"https:\/\/proper.media\/en\/%d1%83%d1%81%d0%bb%d1%83%d0%b3%d0%b8\/%d0%bf%d0%be%d0%b4%d0%b4%d1%80%d1%8a%d0%b6%d0%ba%d0%b0-%d0%bd%d0%b0-instagram\/","title":{"rendered":"Instagram support"},"content":{"rendered":"

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Instagram support<\/h1>\n

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Instagram is a key platform for reaching a young audience actively participating in the digital environment. Sharing content here follows the same basic principles as on Facebook: to be engaging, genuine and able to stimulate conversations and communities.<\/p>\n

Instagram is one of the most powerful social media platforms, especially when it comes to marketing. It offers multiple opportunities for brands to reach their audience, create engagement and increase sales. In order to use Instagram skillfully for marketing purposes, it's important to understand how to take advantage of the platform's features.<\/p>\n<\/div>\n

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We have experience<\/h4>\n
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Instagram maintenance includes a number of activities, such as:<\/h2>\n
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Marketing content that is contact with the target audience<\/p>\n

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Good advertising builds recognition and generates traffic<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438 \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u044f \u043d\u0430 Instagram \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438“ use_icon=“on“ font_icon=“||fa||900″ icon_color=“RGBA(0,0,0,0)“ icon_placement=“left“ image_icon_width=“98px“ content_max_width=“100%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_font_size=“25px“ header_line_height=“1.2em“ body_font=“Open Sans||||||||“ body_text_align=“left“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ image_icon_custom_margin=“||||false|false“ background_layout=“dark“ custom_margin=“|||200px|false|false“ custom_margin_tablet=“|||200px|false|false“ custom_margin_phone=“|||0px|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“40px||||false|false“ custom_padding_tablet=“110px||||false|false“ custom_padding_phone=“50px||||false|false“ custom_padding_last_edited=“on|phone“ animation_style=“slide“ animation_direction=“left“ animation=“off“ custom_css_blurb_image=“-webkit-text-stroke-width: 1px;||-webkit-text-stroke-color: rgba(255,255,255,0.3);||top:50%;||transform: translateY(-50%);“ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22%93}“ body_text_color__hover_enabled=“off|hover“ custom_css_blurb_image__hover_enabled=“off|desktop“]<\/p>\n

Page moderation builds trust and exchange of views<\/p>\n

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Strategy is the key to successful advertising<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|phone“ disabled_on=“off|off|off“ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“#0f1234″ background_image=“https:\/\/proper.media\/wp-content\/uploads\/2023\/06\/line-opacity-7-new.png“ background_size=“contain“ background_repeat=“repeat“ custom_padding=“||53px|||“ custom_padding_tablet=“||53px|||“ custom_padding_phone=“0px||0px||false|false“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“free-section-header free-db-dark“ _builder_version=“4.27.4″ text_font=“Open Sans||||||||“ text_text_color=“rgba(255,255,255,0.4)“ text_font_size=“16px“ text_line_height=“2em“ header_font=“||||||||“ header_2_font=“Alegreya|500|||||||“ header_2_line_height=“1.2em“ header_4_font=“Poppins|700||on|||||“ header_4_text_color=“rgba(255,255,255,0.4)“ header_4_font_size=“15px“ header_4_letter_spacing=“2px“ header_4_line_height=“1.6em“ background_layout=“dark“ module_alignment=“left“ sticky_limit_top=“section“ sticky_limit_bottom=“section“ header_2_font_size_tablet=“42px“ header_2_font_size_phone=“20px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Professional Instagram account maintenance ensures creative content, customized advertising strategies, and maximum audience engagement through effective campaign management and analysis. Here are the steps:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_5,1_5,1_5,1_5,1_5″ make_equal=“on“ disabled_on=“on|on|off“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“60px|auto||auto|false|false“ custom_margin_tablet=“60px|auto||auto|false|false“ custom_margin_phone=“0px|auto||auto|false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:25% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u0440\u0430\u043d\u0434\u0430 “ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/12573899.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22text_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Brand, product, competitor and customer research and analysis.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“60px||||false|false“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22%93}“][\/et_pb_divider][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:25% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/number-2_12573994.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Defining key communication lines, themes and content formats.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“60px||||false|false“ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22,%22color%22%93}“][\/et_pb_divider][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:25% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u041f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/number-3_12574060.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Develop a publishing strategy with a focus on optimal timing and frequency.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_5,1_5,1_5,1_5,1_5″ make_equal=“on“ disabled_on=“on|on|off“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“0px|auto||auto|false|false“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ transform_rotate=“0deg|0deg|90deg“ width=“80%“ custom_margin=“32px||||false|false“ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22%93}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_5,1_5,1_5,1_5,1_5″ make_equal=“on“ disabled_on=“on|on|off“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“45px|auto||auto|false|false“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:25% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0410\u043d\u0430\u043b\u0438\u0437“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/12574184.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Regularly monitor results and adjust strategy as necessary.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“60px||||false|false“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22,%22color%22%93}“][\/et_pb_divider][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:25% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/12574142.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Create advertising messages and visual content for each phase of the user journey.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“60px||||false|false“ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22,%22color%22%93}“][\/et_pb_divider][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:25% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/number-4_12574109.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Defining the audience in advance ensures greater effectiveness and relevance of campaigns.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ make_equal=“on“ disabled_on=“off|off|on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“60px|auto||auto|false|false“ custom_margin_tablet=“60px|auto||auto|false|false“ custom_margin_phone=“0px|auto||auto|false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:45% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u0440\u0430\u043d\u0434\u0430 “ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/12573899.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22text_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Brand, product, competitor and customer research and analysis.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“40px||||false|false“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22%93}“][\/et_pb_divider][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:45% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/number-2_12573994.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Defining key communication lines, themes and content formats.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ make_equal=“on“ disabled_on=“off|off|on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“60px|auto||auto|false|false“ custom_margin_tablet=“60px|auto||auto|false|false“ custom_margin_phone=“0px|auto||auto|false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:45% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u041f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/number-3_12574060.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Develop a publishing strategy with a focus on optimal timing and frequency.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“40px||||false|false“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22%93}“][\/et_pb_divider][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:45% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/number-4_12574109.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Defining the audience in advance ensures greater effectiveness and relevance of campaigns.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ make_equal=“on“ disabled_on=“off|off|on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“60px|auto||auto|false|false“ custom_margin_tablet=“60px|auto||auto|false|false“ custom_margin_phone=“0px|auto||auto|false|false“ custom_margin_last_edited=“on|phone“ custom_padding=“||3px|||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:45% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/12574142.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Create advertising messages and visual content for each phase of the user journey.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:10% !important;“ global_colors_info=“{}“][et_pb_divider color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“40px||||false|false“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22color%22%93}“][\/et_pb_divider][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_css_main_element=“width:45% !important;“ global_colors_info=“{}“][et_pb_blurb title=“\u0410\u043d\u0430\u043b\u0438\u0437“ image=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/12574184.png“ image_icon_width=“50%“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“–et_global_heading_font|600|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“20px“ header_letter_spacing=“1px“ header_line_height=“1.1em“ body_font=“Open Sans||||||||“ body_text_align=“center“ body_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

Regularly monitor results and adjust strategy as necessary.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ custom_padding_last_edited=“on|phone“ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“gcid-38d5a07a-a3dd-4d1e-aec9-6f7dc1a1b688″ background_image=“https:\/\/proper.media\/wp-content\/uploads\/2023\/06\/line-opacity-7-new.png“ background_size=“contain“ background_repeat=“repeat“ custom_padding=“|||1px||“ custom_padding_tablet=“|||1px||“ custom_padding_phone=“||0px|1px|false|false“ da_disable_devices=“off|off|off“ global_colors_info=“{%22gcid-38d5a07a-a3dd-4d1e-aec9-6f7dc1a1b688%22:%91%22background_color%22%93}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row column_structure=“2_5,3_5″ make_equal=“on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“|auto|17px|auto||“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/gradient-instagram-story-background_52683-144882.jpeg“ title_text=“gradient-instagram-story-background_52683-144882″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text disabled_on=“off|off|off“ module_class=“free-section-header free-db-dark“ _builder_version=“4.27.4″ text_font=“Open Sans||||||||“ text_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ text_font_size=“16px“ text_line_height=“2em“ header_font=“||||||||“ header_text_align=“left“ header_2_font=“Alegreya|700|||||||“ header_2_line_height=“1.5em“ header_4_font=“Poppins|700||on|||||“ header_4_text_align=“left“ header_4_text_color=“rgba(255,255,255,0.4)“ header_4_font_size=“15px“ header_4_letter_spacing=“2px“ header_4_line_height=“1.6em“ background_layout=“dark“ width=“110%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|tablet“ max_width=“100%“ module_alignment=“left“ custom_margin=“||||false|false“ custom_padding_tablet=“|||0px|false|false“ custom_padding_phone=“|||0px|false|false“ custom_padding_last_edited=“off|desktop“ sticky_limit_top=“section“ sticky_limit_bottom=“section“ header_2_font_size_tablet=“42px“ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22text_text_color%22%93}“]<\/p>\n

What results can you achieve with Instagram campaigns?<\/h2>\n

With Instagram campaigns, you can increase engagement, extend reach and generate new leads through creative content and targeted ads. The platform allows you to build brand awareness as well as drive sales. Campaigns also provide valuable user feedback and drive traffic to a website or store, increasing visits and conversions.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=“on“ disabled_on=“on|on|on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ min_height=“271.6px“ custom_margin=“1px|auto||auto||“ disabled=“on“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“–et_global_heading_font|700|||||||“ text_text_color=“gcid-6752d89a-e557-49df-af4e-4ee246543e29″ text_font_size=“22px“ header_3_text_color=“#FFFFFF“ custom_margin=“||11px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{%22gcid-6752d89a-e557-49df-af4e-4ee246543e29%22:%91%22text_text_color%22%93}“]<\/p>\n

Awareness phase<\/h3>\n

[\/et_pb_text][et_pb_divider divider_weight=“1px“ _builder_version=“4.27.4″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“30%“ width_last_edited=“on|phone“ custom_padding=“0px||0px||true|false“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text disabled_on=“off|off|off“ module_class=“free-section-header free-db-dark“ _builder_version=“4.27.4″ _module_preset=“default“ text_font=“Open Sans||||||||“ text_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ text_font_size=“16px“ text_line_height=“2em“ header_font=“||||||||“ header_text_align=“left“ header_2_font=“Alegreya|700|||||||“ header_2_line_height=“1.5em“ header_4_font=“Poppins|700||on|||||“ header_4_text_align=“left“ header_4_text_color=“rgba(255,255,255,0.4)“ header_4_font_size=“15px“ header_4_letter_spacing=“2px“ header_4_line_height=“1.6em“ background_layout=“dark“ width=“110%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|tablet“ max_width=“100%“ module_alignment=“left“ custom_margin=“-30px||||false|false“ sticky_limit_top=“section“ sticky_limit_bottom=“section“ header_2_font_size_tablet=“42px“ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22text_text_color%22%93}“]<\/p>\n

When using the Awareness goal in your ad campaigns, the priority is to reach as many people as possible. This goal helps you achieve a wide reach within the set budget and leave a lasting impression on your audience. It is ideal for businesses that want to showcase their products and services while increasing brand recognition and visibility. It is mainly used for audiences in the initial phase of the consumer journey to showcase what the business offers and what the brand itself represents. This is useful when you want to make your audience remember your brand, product or service without necessarily demanding immediate action.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=“on“ disabled_on=“on|on|on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“4px|auto||auto||“ disabled=“on“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“–et_global_heading_font|700|||||||“ text_text_color=“#FFFFFF“ text_font_size=“22px“ custom_margin=“||20px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{%22gcid-6752d89a-e557-49df-af4e-4ee246543e29%22:%91%22text_text_color%22%93}“]<\/p>\n

Consideration phase<\/p>\n

[\/et_pb_text][et_pb_divider divider_weight=“1px“ _builder_version=“4.27.4″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“30%“ width_last_edited=“on|phone“ custom_padding=“0px||0px||true|false“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text disabled_on=“off|off|off“ module_class=“free-section-header free-db-dark“ _builder_version=“4.27.4″ _module_preset=“default“ text_font=“Open Sans||||||||“ text_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ text_font_size=“16px“ text_line_height=“2em“ header_font=“||||||||“ header_text_align=“left“ header_2_font=“Alegreya|700|||||||“ header_2_line_height=“1.5em“ header_4_font=“Poppins|700||on|||||“ header_4_text_align=“left“ header_4_text_color=“rgba(255,255,255,0.4)“ header_4_font_size=“15px“ header_4_letter_spacing=“2px“ header_4_line_height=“1.6em“ background_layout=“dark“ width=“110%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|tablet“ max_width=“100%“ module_alignment=“left“ custom_margin=“-30px||||false|false“ sticky_limit_top=“section“ sticky_limit_bottom=“section“ header_2_font_size_tablet=“42px“ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22text_text_color%22%93}“]<\/p>\n

Consideration phase is a crucial step that follows after creating brand awareness. This stage is not just about awareness, it's about persuasion - we need to help consumers realise that our proposition is the right solution for them. This is where the most effective campaigns come in, leading to real interactions and giving us the opportunity to build trust with our audience. These campaigns can be focused on providing additional information about our products or services, creating engagement with posts, watching video content, or even driving direct contact through messaging that can lead to a deeper connection with consumers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=“on“ disabled_on=“on|on|on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“4px|auto||auto||“ disabled=“on“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“–et_global_heading_font|700|||||||“ text_text_color=“#FFFFFF“ text_font_size=“22px“ custom_margin=“||20px||false|false“ custom_padding=“||0px||false|false“ global_colors_info=“{%22gcid-6752d89a-e557-49df-af4e-4ee246543e29%22:%91%22text_text_color%22%93}“]<\/p>\n

Conversion phase<\/p>\n

[\/et_pb_text][et_pb_divider divider_weight=“1px“ _builder_version=“4.27.4″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“30%“ width_last_edited=“on|phone“ custom_padding=“0px||0px||true|false“ locked=“off“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text disabled_on=“off|off|off“ module_class=“free-section-header free-db-dark“ _builder_version=“4.27.4″ _module_preset=“default“ text_font=“Open Sans||||||||“ text_text_color=“gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265″ text_font_size=“16px“ text_line_height=“2em“ header_font=“||||||||“ header_text_align=“left“ header_2_font=“Alegreya|700|||||||“ header_2_line_height=“1.5em“ header_4_font=“Poppins|700||on|||||“ header_4_text_align=“left“ header_4_text_color=“rgba(255,255,255,0.4)“ header_4_font_size=“15px“ header_4_letter_spacing=“2px“ header_4_line_height=“1.6em“ background_layout=“dark“ width=“110%“ width_tablet=“100%“ width_phone=“100%“ width_last_edited=“on|tablet“ max_width=“100%“ module_alignment=“left“ custom_margin=“-30px||||false|false“ sticky_limit_top=“section“ sticky_limit_bottom=“section“ header_2_font_size_tablet=“42px“ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ global_colors_info=“{%22gcid-2c3e8b29-2372-4731-99f2-a934d7d2f265%22:%91%22text_text_color%22%93}“]<\/p>\n

Facebook Conversion Ads target users who are ready to take a specific action, such as a purchase, sign-up or other form of engagement. These ads are ideal for the final stage of the consumer journey, when the audience is already informed and engaged with your brand. The goal here is to incentivize consumers to take actions that drive real results for your business. Facebook provides conversion tracking, allowing you to optimize campaigns and maximize performance. These ads are extremely useful when you want to speed up the sales process or generate new leads with a high likelihood of converting.<\/p>\n

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What are the main types of ads on Instagram?<\/h2>\n

We use the Facebook Ads platform to structure our campaigns, allowing us to choose different options for displaying ads. These include:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ use_custom_gutter=“on“ gutter_width=“4″ make_equal=“on“ _builder_version=“4.27.4″ _module_preset=“default“ max_width=“1230px“ custom_margin=“|auto|22px|auto||“ custom_margin_tablet=“||0px||false|false“ custom_margin_phone=“|auto|0px|auto|false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“rgba(255,255,255,0.1)“ custom_padding=“20px|20px|20px|20px|true|true“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{}“][et_pb_blurb title=“Instagram Feed “ use_icon=“on“ font_icon=“N||divi||400″ image_icon_width=“50px“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“24px“ header_letter_spacing=“1px“ body_font=“Open Sans|500|||||||“ body_text_align=“center“ body_text_color=“rgba(255,255,255,0.6)“ body_font_size=“16px“ image_icon_custom_margin=“||-38px||false|false“ image_icon_custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

These are the standard photos or videos that are displayed in the main news feed to users. They can be linked to websites or products.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.4″ _module_preset=“default“ background_color=“rgba(255,255,255,0.1)“ custom_padding=“20px|20px|20px|20px|true|true“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{}“][et_pb_blurb title=“Instagram Stories“ use_icon=“on“ font_icon=“N||divi||400″ image_icon_width=“50px“ _builder_version=“4.27.4″ _module_preset=“default“ header_font=“Alegreya|700|||||||“ header_text_align=“center“ header_text_color=“#FFFFFF“ header_font_size=“24px“ header_letter_spacing=“1px“ body_font=“Open Sans|500|||||||“ body_text_align=“center“ body_text_color=“rgba(255,255,255,0.6)“ body_font_size=“16px“ image_icon_custom_margin=“||-38px||false|false“ image_icon_custom_padding=“||||false|false“ text_orientation=“center“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Short videos or images that appear between users' Stories. They disappear after 24 hours, but are very engaging and allow for direct interactions through poll stickers, questions or links.<\/p>\n

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Posts that appear in the Explore section of Instagram, where users discover new content and profiles they don't follow but might be interested in.<\/p>\n

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Short high engagement videos that are displayed in the Reels section. They are suitable for creative content and campaigns.<\/p>\n

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These are ads with more than one photo or video that users can view by swiping. They offer the opportunity to show products or services in more detail.<\/p>\n

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Long videos that can be used to showcase products, services or in-depth content. IGTV ads provide an opportunity for longer-term engagement.<\/p>\n

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