{"id":3390,"date":"2015-05-07T09:12:28","date_gmt":"2015-05-07T09:12:28","guid":{"rendered":"http:\/\/www.proper.media\/?p=3390"},"modified":"2015-05-07T09:12:28","modified_gmt":"2015-05-07T09:12:28","slug":"ot-uchenichesko-priyatelstvo-do-proper-media","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/ot-uchenichesko-priyatelstvo-do-proper-media\/","title":{"rendered":"From Student Friendship to Proper Media"},"content":{"rendered":"

Hello, friends!<\/p>\n

Friends, not because we want to be unnecessarily familial with all of you who accidentally or not come across this post, but because most likely the people reading this post are really close and friends of me, Maria and Nikolai.<\/p>\n

This is the first blog post of our new Proper media - call it agency, company, office or whatever you will. The gist of it is that a group of friends who have different skills in online marketing, advertising and PR (or generally speaking - online communications) are putting our minds, skills and experience together. We are united by our passion to give publicity to the good things that are being done in Bulgaria<\/strong> (and not only). We are motivated by the need to see more and more successful businesses, organizations and projects.<\/strong> In order for us all to see them, they must be visible. And that's where we can help!<\/p>\n

Proper media's mission is to help a wide range of<\/strong>ector of businesses to differentiate themselves and create loyalty and a sense of lasting personal relationship with their customers.<\/strong><\/p>\n

And how did it all start?<\/p>\n

Actually, the beginning is a story about school friendship. On September 15, 2001 in the GPE in Pravets Nikolai sat on the desk behind me. He was one of the rebels who even then fought the status quo and did not recognize limits and restrictions of the individual. I, on the other hand, was studious and executive. At first glance, one would not say we had any points of contact, but we actually became good friends. You can find some logic in the whole thing: Nikki needed someone who always knew what we had for homework; I, on the other hand, was not okay with being called a \"bison\" and wanted to hang with the cool kids in class \ud83d\ude42 Not that it's important to look for logic in a student friendship, de...<\/p>\n

\"\u043e\u0442<\/a>

Archival footage from high school to present \ud83d\ude42<\/p><\/div>\n

High school was over, we threw ourselves into life, each on our own path and even a little bit of fun. When we resumed our friendship, Nikolai already had more than 7 years of experience with product advertising and online catalog services. He had met Maria and from just being colleagues, they were now owners of a family business. I, on the other hand, had already found that my passion and talent met somewhere around corporate social responsibility and online communications. I had several clients that I was helping with social media PR.<\/p>\n

Nicholas and Mary were recently married. Me too. We found a lot of common life themes, which somehow quite naturally intertwined with the work ones. Perhaps simply because we were burning in what we were doing, Nikolai and Maria and I talked more and more about work. We shared successful cases and challenges we faced in our daily lives.<\/p>\n

Over time, we have found that we share a common view that online success is not an event that occurs, but a daily work and attitude towards communication<\/strong>. We were also brought together by the quite unrevolutionary idea that successful corporate communication requires a holistic approach that professes and preaches brand identity and that inspires sustainable loyalty. Thus was born the idea of Proper media - <\/strong>a team of people who help working businesses better communicate their successes, reach more people and profit from it!<\/strong><\/p>\n

We believe and have witnessed that Bulgarian business is doing great things - from small start-up companies that are creating innovations with the potential to change how business is done on a global level, to large industries that make sure we have necessities. They all need to be adequately represented to their community of customers and partners.<\/p>\n

We roll up our sleeves and harness all our skills and resources to to make the Internet a more accessible environment for every business and to transform new communication technologies from a nuisance into a tool for lasting success<\/strong>!<\/p>\n

We start motivated by a dream - to make sure that every business communicates with its community in a way that makes both parties happy! This is not only possible, but a vital requirement for sustainability.<\/p>\n

\"Proper<\/a>

Now as a Proper Media team - we look forward and upwards together!<\/p><\/div><\/code><\/p>","protected":false},"excerpt":{"rendered":"

Hello, friends! Friends, not because we want to be unnecessarily familial with all of you who happen to come across this post or not, but because most likely the people reading this post are really close and friends of me, Maria and Nikolai. This is the first blog post of our new Proper media - call it agency, company, office or whatever you will. The gist is that [...]<\/p>","protected":false},"author":1,"featured_media":3391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[35,36,37,38,40],"class_list":["post-3390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category----proper-media","tag-proper-media","tag-36","tag-37","tag-38","tag-40"],"_links":{"self":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/3390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/comments?post=3390"}],"version-history":[{"count":0,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/3390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media\/3391"}],"wp:attachment":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media?parent=3390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/categories?post=3390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/tags?post=3390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}