{"id":3776,"date":"2015-10-22T15:19:58","date_gmt":"2015-10-22T13:19:58","guid":{"rendered":"http:\/\/www.proper.media\/?p=3776"},"modified":"2015-10-22T15:19:58","modified_gmt":"2015-10-22T13:19:58","slug":"saveti-za-malkiya-biznes-onlain-chast-5-instagram","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/saveti-za-malkiya-biznes-onlain-chast-5-instagram\/","title":{"rendered":"Tips for small businesses online: part 5 - Instagram"},"content":{"rendered":"

Having introduced you to the importance of Website<\/a>, Blog,<\/a> facebook page<\/a> <\/strong>and advertising in\u00a0<\/strong>Google<\/a> <\/strong>for your business presence online, it's the turn of another useful channel.<\/p>\n

The Social Network Instagram<\/a><\/strong> is steadily gaining momentum, and this is becoming the reason for its increasing use as a channel to promote various businesses and engage their audience. We pay special attention to Instagram because in Bulgaria we do not use its potential. Some brands are developing their profiles there, but they are still too small in number to claim that Instagram is imposed.<\/p>\n

A little about the history of <\/strong>Instagram<\/strong><\/p>\n

It was founded in 2010 and what it gives to the user is sharing cool moments of the moment. The change it is forcing is making photography a form of shared communication. CEO and co-founder Kevin Systrom went through several challenges before starting the development of Instagram alongside Mike Krieger. Facebook bought Instagram in 2012, and from there-on, all that happened was growth and new and new users.<\/p>\n

To get back to the business benefits, here are some useful tips you can implement.<\/p>\n

\"instagram1\"<\/a><\/p>\n

Instagram for Business<\/a><\/strong><\/p>\n

Keep an eye on the Instagram blog, which pays special attention to the business part and how to be effective. The social network created this blog because brands' interest in Instagram is growing, even becoming a necessity for some. Instagram for Business<\/a><\/strong> Offers tips, examples, cameras to capture and news about the platform.<\/p>\n

 <\/p>\n

Alternate fun photos with those from your activity <\/strong><\/p>\n

As everywhere, balance is important here. And it is found by trying. Keep an eye on your followers' engagement and track what type of photos excite them the most.<\/p>\n

Creating followers<\/strong><\/p>\n

Use popular hashtags that make you visible when searching for a topic. Additionally, liking photos and following other brands or people who use the same hashtags is especially helpful. Connect your Instagram account with facebook to unite your followers.<\/p>\n

Video<\/strong><\/p>\n

Instagram videos are gaining popularity. They are 15 seconds long, have great filters, and can be edited for length. If you're a producer, feel free to shoot a video and show how things happen behind the scenes. You may be sick of watching beer being poured into bottles, but that's not the case for the rest of the world.<\/p>\n

More recently, Instagram introduced a new feature for its desktop version as well - video integration. Since we never know who will come across our shares, a good solution is to integrate Instagram videos into our website or blog. This will increase our reach to new people and engage them in what we are doing.<\/p>\n

Follow those who have followed you<\/strong><\/p>\n

The people we follow on social media are the ones who can push our brand forward and bring us new fans. That's why it's great to follow every new follower. Unfortunately, not all brands take this into consideration and forget that it is the audience that determines how fast they become popular.<\/p>\n

Create an Instagram strategy that includes: important people to follow (influencers), brands and building relationships with them. This way, the chance of getting noticed becomes greater.<\/p>\n

\"instagram1\"<\/a><\/p>\n

Building a publication plan<\/strong><\/p>\n

It's a fallacy that you have to post on Instagram every day. The very flow of news there still does not flow as fast as it flows on Facebook. If we post a lot, it's possible to get saturated with just our news, and that drives our audience away. Schedule your posts so that they are equidistant from each other at a pace that suits your business.<\/p>\n

Analyzing<\/strong><\/p>\n

Keep an eye on what your followers like and offer them more of it.<\/p>\n

BUT! Don't forget about professionalism and the goals you are chasing. Don't leave your posts entirely up to the wishes of your users and don't let your account turn into a sharing site for jokes and cats.<\/strong><\/p>\n

No one benefits from maintaining an account with thousands of followers that we can never convert into customers!<\/p>\n

Use of applications<\/strong><\/p>\n

Various applications<\/a><\/strong> allow us to print images from Instagram, search by keywords, subscribe to Instagram profiles via email, download photos from there to a separate archive and much more. All this will enrich our marketing strategy and help us be even more attractive.<\/p>\n

Inspiring users<\/strong><\/p>\n

Post photos that are directly relevant to your business or potential customers. Food industry brands are a prime example. Tempting fabrics, food preparation, and then happy consumers all shown on Instagram.<\/p>\n

For greater effect, organise a competition for the best photo. Then Instagram becomes not only a way of expression, but would also bring someone a prize. That's why providing an outlet for expression is important.<\/p>\n

\"food-instagram\"<\/a><\/p>\n

 <\/p>\n

Instagram<\/strong> is a great channel to communicate with our users, and this article presents a very small part of its specifics and advantages. We therefore reserve the right to add more material to the picture. And we sincerely hope that we can be helpful with the beneficial use of this social network. If you want to be among the businesses using Instagram, we are open to questions and ideas!<\/p>\n

We don't have Instagram<\/strong> profile, but you can find us here:\u00a0Facebook<\/a><\/strong>,\u00a0LinkedIn<\/a><\/strong>,\u00a0office@proper.media<\/a>.<\/strong><\/p>\n

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