{"id":3890,"date":"2015-12-01T17:21:58","date_gmt":"2015-12-01T15:21:58","guid":{"rendered":"http:\/\/www.proper.media\/?p=3890"},"modified":"2015-12-01T17:21:58","modified_gmt":"2015-12-01T15:21:58","slug":"pokolenieto-milenium-i-kak-da-privlechem-vnimanieto-im-v-instagram","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/pokolenieto-milenium-i-kak-da-privlechem-vnimanieto-im-v-instagram\/","title":{"rendered":"Millennials and how to get their attention on Instagram"},"content":{"rendered":"

To continue our series dedicated to Instagram, today we will turn our attention to one particular target group that is characterized as fickle, curious, critical, even crazy. Yes, we are talking about the Millennium generation<\/strong>(also known as Generation Y), or people born between 1980 and 2000. Growing up with the rapid change in technology, millennials love showing off what they're up to on social media, love the spotlight being on them, and know how to get attention. They are a real challenge for marketers because they are not fans of boredom and monotony, because even they themselves create trends.<\/p>\n

Millennium are more than active on Instagram and we can rightly say that they are turning themselves into a brand. But how do we attract them to our brand? How do we show them that we will meet their needs and they can trust us? We'll try to outline a few tricks to lead us to success.<\/p>\n

Trick 1: Create <\/strong>call-to-action that actually requires action<\/strong><\/p>\n

One of the best things about Instagram is that it limits our ability to put hyperlinks in our posts and thus spam our followers. From a consumer perspective, this is great - saying \"No\" to unnecessary information. Marketers, however, often take a different view. This hampers their attempts to generate traffic to their sites through Instagram.<\/p>\n

There is a trick that allows the use of a link: put the link in the \"Bio\" field (or the field in which you described your activity) on Instagram. You just need to mention in your post (video or image) \"For more information, click the link in Bio\".<\/p>\n

\"\u0412<\/a><\/p>\n

This is a great practice because all the user has to do is click twice - once on the \"Bio\" field and once on the hyperlink that takes them to the brand's website.<\/p>\n

 <\/p>\n

Trick 2: Increase your impressions by <\/strong>call-to-action located in the location field.<\/strong><\/p>\n

Putting a link to your site in the location box is a great idea. This will give your call to action extra attention. But be careful with this trick. Remember, any good thing becomes bad when you overdo it.<\/p>\n

 <\/p>\n

Trick 3: Attract new followers.<\/strong><\/p>\n

This point creates the most excitement and is the most desirable. There are two great ways to generate new users.<\/p>\n

#1 - Follow your followers.<\/p>\n

Keep track of who likes and comments on your posts. Follow them and those who have similar activity to yours. You'll see that about 10-20% of them will return the gesture as well. This is due to the curiosity to see who follows us.<\/p>\n

#2 - Follow profiles with relevant hashtags.<\/p>\n

We have already talked about the power of hashtag<\/a><\/strong>. Do not forget it! The principle here is exactly the same as in #1 - find relevant hashtags and follow those who use them.<\/p>\n

Trick 4: Add blank lines to the descriptions.<\/strong><\/p>\n

It would be boring for millennials to read long and unseparated lines as in a plain, traditional text. What you can do is put white spaces (spacing). They will increase attention and engagement, also make the caption more appealing. Also place emoticons and signs to separate your text.<\/p>\n

Trick 5: Use link shortening to measure your actions.<\/strong><\/p>\n

Long links are not attractive at all, especially for Instagram. But using shortening software like goo.gl<\/strong> or bit.ly<\/strong>, or whoever else you choose, will help you track clicks on the link, allow you to make comparisons between different links, show you where the clicks are geographically.<\/p>\n

Trick 6: Speak the language of your followers.<\/strong><\/p>\n

Millennials are difficult to talk to because they are critical and expect something other than the hackneyed phrases, \"Be sure to buy our special T-shirts,\" etc. Nope. You have to be able to present the sales message to them in a cool and fun way so that they even want to share it, not just like it. How to achieve this - watch what words they use and what they use them for, even if there are slang expressions in their vocabulary. If you put them in your lines, you will show them that you speak their language, respectively - you understand what they want and you strive to satisfy them.<\/p>\n

Trick 7: Thank your users.\"thank-you\"<\/strong><\/p>\n

Many social networks use the method of thanking those who follow us. This can be done via text message and sometimes it is annoying to have everyone return the thanks. How do you avoid this? Simply record a video or post original content to everyone and say thank you. It's easy, quick and permanent because it stays on your profile and applies to new and old followers, or all your fans.<\/p>\n

And we're of the Millennial generation, and we're looking for creativity amidst the presentation of services, so we're trying to put ourselves not only in the marketer's shoes, but also the consumer's. Only through the combination of the two will we be as useful as possible.<\/p>\n

If millenniums are a challenge for you, give them a bold shout out to us. You know where to find us:\u00a0Facebook<\/a>,\u00a0LinkedIn<\/a>,\u00a0office@proper.media<\/a>.<\/p>\n

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