{"id":3941,"date":"2016-01-21T10:49:00","date_gmt":"2016-01-21T08:49:00","guid":{"rendered":"http:\/\/www.proper.media\/?p=3941"},"modified":"2024-03-27T08:51:44","modified_gmt":"2024-03-27T08:51:44","slug":"reklama-v-instagram-za-snimkite-teksta-i-oshte-neshto","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/reklama-v-instagram-za-snimkite-teksta-i-oshte-neshto\/","title":{"rendered":"Instagram advertising - for the photos, the text and more..."},"content":{"rendered":"

To complete our series \"Tips for small businesses online\"<\/a><\/strong> and in particular the specificities of Instagram<\/a>, today we will give you more information about advertising on this social network.<\/p>\n

If you decided to portray your business visually, what would you create? It's no coincidence that we ask you this question - in Instagram<\/strong> the magic is due to the photos and their proper use. That's why we're going to show you a few best practices that you can apply to your own business.<\/p>\n

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About the ads<\/strong><\/p>\n

Focus on your business goal<\/strong><\/p>\n

Start with what you want from advertising - to promote a new product, drive traffic to your online store, get impressions on your site, maintain trust? Or? Determining your goals will help you create posts and a plan to get you the results you want.<\/p>\n

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Choose your audience<\/strong><\/p>\n

Before you proceed to advertising, decide who do you want to talk to? This is crucial to the look of your photos and your advertising message. Consider age, location, interests, activities and anything else relevant to your desired audience. Imagine what they do, where they go and create a profile to target your creative solutions.<\/p>\n

Choose a topic<\/strong><\/p>\n

When you choose the topic of your ad, think again about the profile of your audience and what would impress them, arouse their curiosity or give them valuable information. Knowing your topic will help you define everything else.<\/p>\n

About the images<\/strong><\/p>\n

After all, we're talking about Instagram. Images are the first thing your audience will see. So spend special time on the ones you're going to post as advertising (and more) because they're what will portray your business! And... you don't have to shoot with a professional camera to have spectacular photos.<\/p>\n

It's just...<\/p>\n

Choose an interesting subject and think about it:<\/strong><\/p>\n