{"id":45257,"date":"2025-02-05T10:04:27","date_gmt":"2025-02-05T10:04:27","guid":{"rendered":"https:\/\/proper.media\/?p=45257"},"modified":"2025-05-20T07:44:50","modified_gmt":"2025-05-20T07:44:50","slug":"%d0%b4%d0%b2%d0%b0%d1%82%d0%b0-%d0%b2%d0%b8%d0%b4%d0%b0-%d1%81%d1%8a%d0%b4%d1%8a%d1%80%d0%b6%d0%b0%d0%bd%d0%b8%d0%b5-%d0%ba%d0%bb%d1%8e%d1%87%d1%8a%d1%82-%d0%ba%d1%8a%d0%bc-%d1%83%d1%81%d0%bf%d0%b5","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/%d0%b4%d0%b2%d0%b0%d1%82%d0%b0-%d0%b2%d0%b8%d0%b4%d0%b0-%d1%81%d1%8a%d0%b4%d1%8a%d1%80%d0%b6%d0%b0%d0%bd%d0%b8%d0%b5-%d0%ba%d0%bb%d1%8e%d1%87%d1%8a%d1%82-%d0%ba%d1%8a%d0%bc-%d1%83%d1%81%d0%bf%d0%b5\/","title":{"rendered":"Both types of content: the key to successful online business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45258 size-large\" src=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/AdobeStock_195975013-1024x650.jpeg\" alt=\"\u043e\u043d\u043b\u0430\u0439\u043d \u0431\u0438\u0437\u043d\u0435\u0441\" width=\"1024\" height=\"650\" srcset=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/AdobeStock_195975013-980x622.jpeg 980w, https:\/\/proper.media\/wp-content\/uploads\/2025\/02\/AdobeStock_195975013-480x305.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In the world of digital marketing, creating quality content is more than just copywriting. It's an art that requires strategic thinking and an understanding of the different roles content can play in the growth of your business.<br \/>\nContent for growth: the foundation of your online strategy.<br \/>\nContent for growth is like the foundation of a solid building - without it, nothing else can be built soundly. This is the type of content that gets the attention of potential customers and starts to build trust.<br \/>\nWhat are the characteristics of growth content?<\/p>\n<h2><span style=\"font-size: 18px;\"><strong>A good content strategy for an online business includes:<\/strong><\/span><\/h2>\n<p><strong><span style=\"color: #f5306c;\">Useful practical tips:\u00a0<\/span><\/strong>Content that directly addresses your audience's problems and provides actionable solutions.<br \/>\nInformative in-depth articles: materials that demonstrate your expertise and provide value.<br \/>\nPersonal stories: authentic narratives that connect your brand to your audience on an emotional level.<\/p>\n<p><strong><span style=\"color: #f5306c;\">Tips for optimizing growing content:<\/span><\/strong> Study your competition carefully.<br \/>\nAnalyze the performance of your publications.<br \/>\nFocus on content that provokes engagement.<\/p>\n<p><strong><span style=\"color: #f5306c;\">Sales Content:<\/span><\/strong> Turning interest into revenue.<br \/>\nWhile growth content attracts attention, sales content converts that interest into tangible business results.<\/p>\n<p><strong><span style=\"color: #f5306c;\">Key Content Elements for Sales:<\/span><\/strong> Product demonstrations.<br \/>\nAttractive offers and promotions.<br \/>\nCompelling customer testimonials.<\/p>\n<p><strong><span style=\"color: #f5306c;\">Strategies for effective sales messages:<\/span><\/strong> Identify the best days for sales.<br \/>\nUse clear and direct calls to action.<br \/>\nTailor your offers to different segments of your audience.<\/p>\n<p><strong><span style=\"color: #f5306c;\">Relationship building content: <\/span><\/strong>Create a community around your brand<br \/>\nThe third critical element is content that builds long-term relationships with your audience.<\/p>\n<p><strong><span style=\"color: #f5306c;\">How to create a strong relationship: <\/span><\/strong>Share personal stories and experiences.<br \/>\nActively answer questions.<br \/>\nShow \"behind the scenes\" of your business.<\/p>\n<p><strong><span style=\"color: #f5306c;\">Balance is the key!<\/span><\/strong><br \/>\nThe real success comes from skillfully combining all three types of content. When you can create a strategy that simultaneously attracts, sells and connects, you're well on your way to building a successful online business.<br \/>\n<strong>Remember: Content isn't just text - it's the bridge between you and your potential customers.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how content for growth, sales and connection build a successful online business and how to optimize your strategy.<\/p>","protected":false},"author":6,"featured_media":45259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-45257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"_links":{"self":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/45257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/comments?post=45257"}],"version-history":[{"count":8,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/45257\/revisions"}],"predecessor-version":[{"id":45907,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/45257\/revisions\/45907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media\/45259"}],"wp:attachment":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media?parent=45257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/categories?post=45257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/tags?post=45257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}