{"id":45622,"date":"2025-03-28T12:29:20","date_gmt":"2025-03-28T12:29:20","guid":{"rendered":"https:\/\/proper.media\/?p=45622"},"modified":"2025-05-20T07:07:48","modified_gmt":"2025-05-20T07:07:48","slug":"%d1%82%d1%80%d0%b0%d0%bd%d1%81%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f%d1%82%d0%b0-%d0%b2-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8%d1%82%d0%b5%d0%bb%d1%81%d0%ba%d0%be%d1%82%d0%be-%d0%bf","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/%d1%82%d1%80%d0%b0%d0%bd%d1%81%d1%84%d0%be%d1%80%d0%bc%d0%b0%d1%86%d0%b8%d1%8f%d1%82%d0%b0-%d0%b2-%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8%d1%82%d0%b5%d0%bb%d1%81%d0%ba%d0%be%d1%82%d0%be-%d0%bf\/","title":{"rendered":"The transformation in consumer behaviour in 2025: trends and strategies for businesses"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45627\" src=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/03\/11545019-300x300.jpg\" alt=\"\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e\u0442\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\" width=\"323\" height=\"323\" \/><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p>Consumer behavior undergoes significant changes in 2025, with key factors such as personalization, artificial intelligence, sustainability, and social commerce experiences shaping market trends. Companies that successfully adapt to these changes will have a competitive advantage. In this article, we will look at the key aspects of consumer behaviour and how businesses can meet the new demands.<\/p>\n<h2><strong>1. Personalisation and increased privacy requirements<\/strong><\/h2>\n<p>According to studies\u00a0<strong>64% by users<\/strong>\u00a0prefer to buy from brands that offer personalized experiences. However,\u00a0<strong>53% of people worry about the use of their personal data<\/strong>which requires companies to emphasise transparency and security.<\/p>\n<p><span style=\"color: #f5306c;\"><strong>How to build trust?<\/strong><\/span><\/p>\n<ul>\n<li>Use of\u00a0<strong>artificial intelligence<\/strong>\u00a0for hyper-personalised suggestions without breaching confidentiality.<\/li>\n<li>Clear data policies that inform users how their information is used.<\/li>\n<li>Customization options where customers control their own preferences.<\/li>\n<\/ul>\n<h2><strong>2. Sustainability and Conscious Consumerism<\/strong><\/h2>\n<p><strong>58% by users<\/strong>\u00a0are willing to pay a premium price for eco-friendly products. This shows that sustainable practices are no longer just a marketing ploy, but a decisive factor in customer choice.<\/p>\n<p><strong>Examples of successful strategies:<\/strong><\/p>\n<ul>\n<li><strong>Patagonia<\/strong>\u00a0uses recycled materials and encourages product repair.<\/li>\n<li><strong>Tesla<\/strong>\u00a0is changing the market with its electric cars and focus on renewable energy.<\/li>\n<\/ul>\n<p>Businesses must integrate sustainability into all aspects of their operations to meet the expectations of modern consumers.<\/p>\n<h2><strong>3. The Rise of Social Commerce<\/strong><\/h2>\n<p>Social networks like\u00a0<strong>Instagram, TikTok and Facebook<\/strong>\u00a0are no longer just platforms for communication, but also powerful sales channels.<\/p>\n<p><strong>Key trends:<\/strong><\/p>\n<ul>\n<li><strong>Live shopping<\/strong>\u00a0- interactive shows where consumers buy directly.<\/li>\n<li><strong>The Influence of Influencers<\/strong>\u00a0- 69% of people trust influencer recommendations more than traditional advertising.<\/li>\n<li><strong>AI integration<\/strong>\u00a0- Chatbots and voice assistants make shopping easier.<\/li>\n<\/ul>\n<h2><strong>4. AI and the future of e-commerce<\/strong><\/h2>\n<p>Artificial intelligence is revolutionizing the way companies interact with customers:<\/p>\n<ul>\n<li><strong>Personalized recommendations<\/strong>\u00a0(Amazon, Netflix).<\/li>\n<li><strong>AI chatbots<\/strong>\u00a0for fast support and improved user experience.<\/li>\n<li><strong>Demand forecasting<\/strong>\u00a0- optimising availability and prices.<\/li>\n<\/ul>\n<p>The expectation is that by 2025.\u00a0<strong>hyper-personalisation<\/strong>\u00a0will become standard, with AI analysing behaviour in real time to suggest the most accurate solutions.<\/p>\n<h2><strong>5. Generation Z and millennials define the market<\/strong><\/h2>\n<p><strong>83% from the millennials<\/strong>\u00a0choose brands that share their values. These consumers:<\/p>\n<ul>\n<li>Prefer\u00a0<strong>authenticity and transparency<\/strong>.<\/li>\n<li>Coming\u00a0<strong>personalized experiences<\/strong>\u00a0and sustainable practices.<\/li>\n<li>Use\u00a0<strong>social networks<\/strong>\u00a0as the main source for product discovery.<\/li>\n<\/ul>\n<h2><strong>6. Tax confidentiality - the key to trust<\/strong><\/h2>\n<p>As privacy awareness grows, companies should:<\/p>\n<ul>\n<li><strong>Limit the collection of unnecessary data.<\/strong><\/li>\n<li><strong>Give full control to users<\/strong>\u00a0over their information.<\/li>\n<li><strong>They use encryption and secure technologies.<\/strong><\/li>\n<\/ul>\n<h2><strong>Conclusion: How can businesses adapt?<\/strong><\/h2>\n<p>Changes in consumer behaviour require\u00a0<strong>flexible strategies<\/strong>focused on:<\/p>\n<ul>\n<li><span style=\"color: #f5306c;\"><strong>Personalisation without breaching privacy<\/strong><\/span><\/li>\n<li><span style=\"color: #f5306c;\">\u00a0<strong>Sustainable and ethical business practices<\/strong><\/span><\/li>\n<li><span style=\"color: #f5306c;\">\u00a0<strong>Integration of AI and social commerce experience<\/strong><\/span><\/li>\n<li><span style=\"color: #f5306c;\">\u00a0<strong>Authenticity and transparency<\/strong><\/span><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How consumer behavior is changing in 2025 and how businesses can adapt through AI, sustainability and personalization.<\/p>","protected":false},"author":6,"featured_media":45626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-45622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"_links":{"self":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/45622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/comments?post=45622"}],"version-history":[{"count":9,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/45622\/revisions"}],"predecessor-version":[{"id":45885,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/45622\/revisions\/45885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media\/45626"}],"wp:attachment":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media?parent=45622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/categories?post=45622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/tags?post=45622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}