{"id":46287,"date":"2025-10-17T09:23:06","date_gmt":"2025-10-17T09:23:06","guid":{"rendered":"https:\/\/proper.media\/?p=46287"},"modified":"2025-10-17T09:25:16","modified_gmt":"2025-10-17T09:25:16","slug":"%d0%b7%d0%b0%d1%89%d0%be-%d0%b2%d0%b5%d1%80%d1%82%d0%b8%d0%ba%d0%b0%d0%bb%d0%bd%d0%be%d1%82%d0%be-%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d0%b5-%d1%81-%d0%bf%d1%80%d0%b5%d0%b4%d0%b8%d0%bc%d1%81%d1%82%d0%b2","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/%d0%b7%d0%b0%d1%89%d0%be-%d0%b2%d0%b5%d1%80%d1%82%d0%b8%d0%ba%d0%b0%d0%bb%d0%bd%d0%be%d1%82%d0%be-%d0%b2%d0%b8%d0%b4%d0%b5%d0%be-%d0%b5-%d1%81-%d0%bf%d1%80%d0%b5%d0%b4%d0%b8%d0%bc%d1%81%d1%82%d0%b2\/","title":{"rendered":"Why is Vertical Video an advantage when shooting for social media?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46288 aligncenter\" src=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-300x157.png\" alt=\"\" width=\"1076\" height=\"563\" srcset=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-300x157.png 300w, https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-1024x536.png 1024w, https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-768x402.png 768w, https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-18x9.png 18w, https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-1080x565.png 1080w, https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-980x513.png 980w, https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438-480x251.png 480w, https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/\u0417\u0430\u0449\u043e-\u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u043d\u043e\u0442\u043e-\u0432\u0438\u0434\u0435\u043e-\u0438\u043c\u0430-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e-\u0432-\u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435-\u043c\u0440\u0435\u0436\u0438.png 1200w\" sizes=\"(max-width: 1076px) 100vw, 1076px\" \/><\/p>\n<div>\n<h2><strong>The Answer Lies in Your Display (and Your Attention)<\/strong><\/h2>\n<p>Over the past few years we have witnessed an indisputable fact:\u00a0<strong>vertical video wins<\/strong>. From TikTok to Instagram Reels and YouTube Shorts, this format isn't just a passing trend - it's become the primary way that billions of people consume content.<\/p>\n<p>Why did this change happen? The answer is simple and lies in three key factors:\u00a0<strong>speed, intimacy and adaptation<\/strong>\u00a0to the way we use our mobile devices.<\/p>\n<h2><strong>1. Speed and Accessibility.<\/strong><\/h2>\n<p>In today's world, consumer attention is a precious resource that is rapidly diminishing. Consumers want information\u00a0<em>Now<\/em>\u00a0and they want her\u00a0<em>easily<\/em>. Vertical video is perfectly adapted to this reality:<\/p>\n<ul>\n<li><strong>No Horizontal Obstacle:<\/strong>\u00a0The user does not have to turn their phone over. The viewing starts immediately. This lack of effort is critical.<\/li>\n<li><strong>Consumption in Motion:<\/strong>\u00a0The vertical format is ideal for one-handed viewing while travelling, waiting or busy. This makes it preferred for quick, short videos (up to 60 seconds).<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap;\">\n<div style=\"flex: 1; min-width: 300px;\"><video preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"600\"><source src=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/Download.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<div style=\"flex: 1; min-width: 300px;\"><video preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"600\"><source src=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/10\/Download-1.mp4\" type=\"video\/mp4\" \/>Your browser does not support the video tag.<\/video><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<h2><strong>2. Intimacy and Emotional Connection (The FaceTime Effect)<\/strong><\/h2>\n<p>One of the strongest advantages of the vertical format is the feeling of\u00a0<strong>intimacy and personal communication<\/strong>. When someone holds their phone vertically and speaks directly into the camera, it automatically resembles a video conversation with a friend or relative (like\u00a0<strong>FaceTime<\/strong>\u00a0or\u00a0<em>Stories<\/em>).<\/p>\n<ul>\n<li>The vertical shot often places the subject in the spotlight, creating the illusion of personal contact and heightening emotional engagement.<\/li>\n<li>This format is often associated with \"unfiltered\" or\u00a0<em>behind-the-scenes<\/em>\u00a0content that builds trust between the creator and the audience. For businesses, this is a golden opportunity to show their human face.<\/li>\n<\/ul>\n<h3>All major content platforms - from TikTok to Instagram Reels and YouTube Shorts - are\u00a0<strong>designed around the vertical scroll<\/strong>. These algorithms are designed to reward and promote vertical content because it keeps users in the app longer.<\/h3>\n<p>If your video is horizontal, it is instantly \"penalized\" by these algorithms because it takes up a small portion of the screen and does not provide\u00a0<em>fascinating<\/em>\u00a0experience.<\/p>\n<h2><strong>Embrace Vertical<\/strong><\/h2>\n<p>Vertical video isn't just a technical choice - it's\u00a0<strong>psychological and marketing tool<\/strong>. It meets the basic needs of the modern consumer:\u00a0<strong>speed, ease and personal attitude<\/strong>.<\/p>\n<p>If you want your content to be seen, engage with your audience on a personal level and leverage the power of leading social networks,\u00a0<strong>the vertical format is mandatory<\/strong>.<\/p>\n<p>Don't waste your time - start creating content that is designed for the screen your customers are holding!<\/p>\n<\/div>\n<p><strong>\u00a0<a href=\"https:\/\/proper.media\/en\/%d0%ba%d0%be%d0%bd%d1%82%d0%b0%d0%ba%d1%82%d0%b8\/\"><span style=\"color: #f5306c; text-decoration: underline;\">Contact us <\/span><\/a>\u00a0for a free consultation here now so we can develop the right strategy for your business.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Over the past few years, we've witnessed an undeniable fact: vertical video is winning. From TikTok to Instagram Reels and YouTube Shorts, this format isn't just a passing trend - it's become the primary way that billions of people consume content.<\/p>","protected":false},"author":6,"featured_media":46288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-46287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"_links":{"self":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/46287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/comments?post=46287"}],"version-history":[{"count":8,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/46287\/revisions"}],"predecessor-version":[{"id":46298,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/46287\/revisions\/46298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media\/46288"}],"wp:attachment":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media?parent=46287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/categories?post=46287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/tags?post=46287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}