{"id":46319,"date":"2025-11-28T07:36:00","date_gmt":"2025-11-28T07:36:00","guid":{"rendered":"https:\/\/proper.media\/?p=46319"},"modified":"2025-11-28T07:37:02","modified_gmt":"2025-11-28T07:37:02","slug":"proper-media-%d1%81%d0%b5-%d0%b3%d0%be%d1%80%d0%b4%d0%b5%d0%b5-%d0%bc%d0%b0%d1%80%d0%b8%d1%8f-%d0%ba%d0%b0%d1%80%d0%b0%d0%b1%d0%be%d0%b9%d1%87%d0%b5%d0%b2%d0%b0-%d1%81%d1%80%d0%b5%d0%b4","status":"publish","type":"post","link":"https:\/\/proper.media\/en\/proper-media-%d1%81%d0%b5-%d0%b3%d0%be%d1%80%d0%b4%d0%b5%d0%b5-%d0%bc%d0%b0%d1%80%d0%b8%d1%8f-%d0%ba%d0%b0%d1%80%d0%b0%d0%b1%d0%be%d0%b9%d1%87%d0%b5%d0%b2%d0%b0-%d1%81%d1%80%d0%b5%d0%b4\/","title":{"rendered":"Proper Media Is Proud: Maria Karabaycheva - Among the Women Leaders honored in the Special Edition \"WOMAN IS\" of Manager Magazine"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46320 size-full\" src=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-scaled.jpeg\" alt=\"\" width=\"1707\" height=\"2560\" srcset=\"https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-scaled.jpeg 1707w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-200x300.jpeg 200w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-683x1024.jpeg 683w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-768x1152.jpeg 768w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-1024x1536.jpeg 1024w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-1365x2048.jpeg 1365w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-8x12.jpeg 8w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-1080x1620.jpeg 1080w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-1280x1920.jpeg 1280w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-980x1470.jpeg 980w, https:\/\/proper.media\/wp-content\/uploads\/2025\/11\/JUDON2222-\u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440-\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435-480x720.jpeg 480w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><\/p>\n<p>It is a great honor for the entire team of\u00a0<a href=\"https:\/\/proper.media\/en\/\"><b>Proper Media<\/b><\/a>\u00a0to announce that our Partner and Strategic Chief Operating Officer (CCO)\u00a0<b>Maria Karabaycheva<\/b>\u00a0is among the 30 ladies selected to participate in the special issue of \"Manager\" magazine -\u00a0<b>\"WOMAN IS pop, rock, jazz, classical... and sometimes even silence\"<\/b>.<\/p>\n<p>It's a vibrant palette of vibrant unique styles that also highlight Maria's approach to the business.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Leadership and the Language of Emotion<\/strong><\/h2>\n<p><b>Music and leadership speak the same universal language<\/b>\u00a0- the language of emotion, vision and transformation. Just as a symphony requires harmony between instruments, successful management is born from the ability to combine different talents, perspectives and energies in a common direction.<\/p>\n<p>Women leaders like\u00a0<b>Mariya Karaboycheva<\/b>, wield this conductor's baton with natural grace - they don't just manage, they inspire; they don't just lead, they create.<\/p>\n<p>In the chaotic pace of modern business, where innovation intertwines with tradition and artificial intelligence coexists with the human touch, the qualities that women bring to the corporate world are becoming not just desirable, but vital.<\/p>\n<p>Emotional empathy, creative consciousness, the ability to hear even what is unspoken - these are all notes in the score of modern leadership.<\/p>\n<h2><strong><a href=\"https:\/\/proper.media\/en\/\">Proper Media<\/a>: 15 Years of Loyalty and Adaptation<\/strong><\/h2>\n<p><span class=\"v1gmail-citation-148\">In her interview for the special edition, Maria Karabaycheva reveals the main principles behind the success of Proper Media, an agency that has already over\u00a0<\/span><b><span class=\"v1gmail-citation-148\">15 years<\/span><\/b><span class=\"v1gmail-citation-148\">\u00a0turns presence into pure results<\/span>:<\/p>\n<ul>\n<li><b><span class=\"v1gmail-citation-147\">Loyalty and Trust:<\/span><\/b><span class=\"v1gmail-citation-147\">\u00a0\"One thing has always worked for us - loyalty and mutual trust\"<\/span>.\u00a0<span class=\"v1gmail-citation-146\">Proper Media follows its core value: 'we work with\u00a0<\/span><b><span class=\"v1gmail-citation-146\">a business in a business niche<\/span><\/b><span class=\"v1gmail-citation-146\">so our customers get loyalty and security\"<\/span>.<\/li>\n<li><b><span class=\"v1gmail-citation-145\">Dynamic Market:<\/span><\/b><span class=\"v1gmail-citation-145\">\u00a0Since the creation of\u00a0<\/span><b><span class=\"v1gmail-citation-145\">online shops<\/span><\/b><span class=\"v1gmail-citation-145\">\u00a0during the pandemic\u00a0<\/span><span class=\"v1gmail-citation-144\">, through working with\u00a0<\/span><b><span class=\"v1gmail-citation-144\">TikTok<\/span><\/b><span class=\"v1gmail-citation-144\">\u00a0<\/span><span class=\"v1gmail-citation-143\">, to the rapid readjustment imposed by the\u00a0<\/span><b><span class=\"v1gmail-citation-143\">artificial intelligence<\/span><\/b><span class=\"v1gmail-citation-143\">\u00a0<\/span><span class=\"v1gmail-citation-142\">, the agency is in constant sync with the changes in the digital environment<\/span>.<\/li>\n<li><b><span class=\"v1gmail-citation-141\">The Key to Attention:<\/span><\/b><span class=\"v1gmail-citation-141\">\u00a0In the face of constant information noise, the key is to create\u00a0<\/span><b><span class=\"v1gmail-citation-141\">valuable, engaging content<\/span><\/b>.<\/li>\n<li><b><span class=\"v1gmail-citation-140\">Selling Emotion:<\/span><\/b><span class=\"v1gmail-citation-140\">\u00a0Maria is a professional who knows how to\u00a0<\/span><b><span class=\"v1gmail-citation-140\">sells emotion<\/span><\/b><span class=\"v1gmail-citation-140\">to capture the essence of each business and turn it into a unique, unusual and recognizable story<\/span>.<\/li>\n<li><b><span class=\"v1gmail-citation-139\">Ethical Boundaries:<\/span><\/b><span class=\"v1gmail-citation-139\">\u00a0<a href=\"https:\/\/proper.media\/en\/\">Proper Media<\/a> chooses to work with partners to build lasting success\u00a0<\/span><span class=\"v1gmail-citation-138\">and categorically refuses cooperation with sectors such as\u00a0<\/span><b><span class=\"v1gmail-citation-138\">casinos<\/span><\/b>.<\/li>\n<li><b><span class=\"v1gmail-citation-137\">The Office Soundtrack:<\/span><\/b><span class=\"v1gmail-citation-137\">\u00a0In the spirit of the musical theme, Maria Karabaycheva says she would choose the office as inspiration\u00a0<\/span><b><span class=\"v1gmail-citation-137\">\"Imagine\" by John Lennon<\/span><\/b>.<\/li>\n<\/ul>\n<hr \/>\n<p><b>Happy reading!<\/b><\/p>\n<p>Dear friends,\u00a0<a href=\"https:\/\/proper.media\/en\/\"><b>Proper Media<\/b><\/a>\u00a0invites you to unfold the special edition of \"Manager\".<\/p>\n<p>The publication is already in the distribution network throughout the country, on\u00a0<a href=\"http:\/\/manager.bg\/%D1%81%D0%BF%D0%B8%D1%81%D0%B0%D0%BD%D0%B8%D0%B5\" target=\"_blank\" rel=\"noopener noreferrer\">manager.bg\/magazine<\/a>\u00a0and on\u00a0<span class=\"v1gmail-\"><span class=\"v1gmail-ng-star-inserted\"><a class=\"v1gmail-ng-star-inserted\" href=\"https:\/\/lnkd.in\/dvNBrXxd\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/lnkd.in\/dvNBrXxd<\/a><\/span><\/span>.<\/p>\n<\/div>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Maria Karabaycheva from Proper Media is among the awarded women leaders in the special edition \"THE WOMAN IS\" of \"Manager\" magazine. An inspiring story of leadership, vision and emotion.<\/p>","protected":false},"author":6,"featured_media":46320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26,17,39],"tags":[],"class_list":["post-46319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-social-marketing","category----proper-media"],"_links":{"self":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/46319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/comments?post=46319"}],"version-history":[{"count":2,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/46319\/revisions"}],"predecessor-version":[{"id":46322,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/posts\/46319\/revisions\/46322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media\/46320"}],"wp:attachment":[{"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/media?parent=46319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/categories?post=46319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proper.media\/en\/wp-json\/wp\/v2\/tags?post=46319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}