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The transformation in consumer behaviour in 2025: trends and strategies for businesses
How consumer behavior is changing in 2025 and how businesses can adapt through AI, sustainability and personalization.
Is organic marketing dead?
Organic marketing is alive and well. Learn how to achieve sustainable results with quality content in 2025.
Branding VS Marketing - The Two Sides of Success
Branding vs Marketing: Understand the difference between these two strategies and how combining them leads to business success.
Both types of content: the key to successful online business
Learn how content for growth, sales and connection build a successful online business and how to optimize your strategy.
Instagram is changing the look of profiles: what do you need to know about the new vertical format?
If you've looked at your Instagram account recently, you've probably noticed that it looks different. Posts now appear in a vertical format instead of the classic square images. What's the purpose...
A social media strategy built in 6 simple steps.
As we know, social media is an extremely powerful tool that, when used correctly, can increase brand awareness and popularity, increase a loyal customer base and show that we are always there for customers. However, to have ...
The new design of business pages - opportunities and changes
As a famous thought goes - "The only sure thing is change" - and this is true for the digital world and Facebook in particular. Besides changes in the algorithm, they are also happening in the purely visual part of the web - in the view of business pages. Will...
When to post on Facebook and what to consider
Our favourite social network Facebook is constantly making changes to its algorithm - we see this on business pages and in the news that reaches us on our newsfeed. Organic outreach to users is becoming increasingly difficult, and sometimes even the most interesting content...
THE PROPER NEWSFEED
A short newsletter with new developments in the world of social networks and online marketing This newsletter is compiled by practitioners in the field of social networks and online communications from Proper.media. These are the industry news that matter to our work and...
Visual content on social networks
Let's face it, the inspiration for this blog post came from the dizzying success of Pokemon GO and the augmented reality the app uses. But today we're not going to focus on augmented reality, but on the visual part of social media and blogging content. There's no...
User-generated content - from users with love on Instagram
User-generated content and how to take advantage of it Instagram, Instagram, Instagram. More than once or twice we've talked about the importance of this social network and how it helps businesses grow. We won't stop giving you information about Instagram, especially now that...