How to use Pinterest?
We regularly tell you about Instagram and its use, and today we will again resort to a platform that serves itself with visual content. Images sell, even more so when we know how to manage them relevantly.
Today we will immerse you in the world of Pinterest and we will introduce you to its specifics.
Pinterest has 100 million users, and of course the female population is predominant. Not that anything, it's just that ladies are much more inspired and looking for unconventional ideas to implement. And in terms of content, things from fashion to DIY can be found on Pinterest. 75% of Pinterest's traffic comes from mobile phones, and the average time spent logging into the site is 14.2 minutes.
Why list all this? Quite normally, if you're keen to use the platform, it's nice to be familiar with the audience inside.
In Pinterest you have the possibility to create so-called. "Boards.", or to translate it - the board is a thematic board that we create to Pinwam (pin) ideas on it, just like we put reminder slips or notices on a corkboard in real life. Images can be pinned to the board that have a title and description, and most often contain an active link that takes us to the source of that image or the article we wanted to keep on our board. The images themselves are called "Pin." and every pin we see can be stored (pin-ed) on one of our boards, or we can just like it if we don't insist on having it on our boards.
About the content
As everywhere, at Pinterest a good foundation is rooted in well-chosen content. Build a core around which to create your boards. And the core should be tailored to what your audience likes and what you want to convey as a message. Pinterest boards are where you share pins, so choose appropriate and original board names.
To make your boards effective and impressive, create keyword-rich content in addition to interesting names. If you're new to this network, you can start with two different ideas for boards. Or if you've already been on Pinterest but haven't maintained your boards, delete the old and unnecessary ones to start building new ones. Make sure you don't make a duplicate of something old, check that all the links are working and keyword optimize the descriptions.
Re-pinto find out what works for you
80% from the shared content in Pinterest happens by re-pinning foreign pins. Start your Pinterest work by researching your audience's likes, then store relevant pins and re-pin. When pinning, stick to the 80/20 rule - share 80% other people's content and 20% your own.
Set the following goals as you start:
- Build a relationship with others who pin by following them, liking and re-pinning what they share, commenting.
- Build relevant content to find your audience and build a following.
- Find out what your niche likes so you can share more of it.
For visual content
Include good images on your blog to enhance its content. If you look through your posts, you're sure to find photos that are worthy of a pin. And you're sure to find some that need improvement.
You can improve your visual content by following a few steps:
- Check out her blog for interesting images.
- Make another list of images from your blog that need to be improved.
- When looking at your blog for the above, pay attention to elements that will look cool visually: quotes, graphs, data, unique studies. Use visual content creation tools and post boldly in
Once you've done that, you can safely get on with creating boards and posting various pins.
That was it in a nutshell for Pinterest. Next week - more 🙂
We are keen on this platform and if you need any advice, please contact us at:
