To complete our series "Tips for small businesses online" and in particular the specificities of Instagram, today we will give you more information about advertising on this social network.
If you decided to portray your business visually, what would you create? It's no coincidence that we ask you this question - in Instagram the magic is due to the photos and their proper use. That's why we're going to show you a few best practices that you can apply to your own business.
About the ads
Focus on your business goal
Start with what you want from advertising - to promote a new product, drive traffic to your online store, get impressions on your site, maintain trust? Or? Determining your goals will help you create posts and a plan to get you the results you want.
Choose your audience
Before you proceed to advertising, decide who do you want to talk to? This is crucial to the look of your photos and your advertising message. Consider age, location, interests, activities and anything else relevant to your desired audience. Imagine what they do, where they go and create a profile to target your creative solutions.
Choose a topic
When you choose the topic of your ad, think again about the profile of your audience and what would impress them, arouse their curiosity or give them valuable information. Knowing your topic will help you define everything else.
About the images
After all, we're talking about Instagram. Images are the first thing your audience will see. So spend special time on the ones you're going to post as advertising (and more) because they're what will portray your business! And... you don't have to shoot with a professional camera to have spectacular photos.
It's just...
Choose an interesting subject and think about it:
- People love people;
- Choose your best and show it off;
- Focus on things about your business that make it stand out. People. The environment. The products. Try to pick an image that will grab the attention of your Instagram audience.
Shoot quality
- Do not use low resolution;
- Do your best to shoot in the right light to get your photos right.
This mostly means avoiding the following three elements: low resolution (which leads to pixelated images), blurry photos and clips or stock photos. You can take photos with your smartphone of objects that are not moving, in well-lit areas. Also pay attention to the size of the photo relative to the ad you are creating.
"DIY... photos
Don't forget you have a smartphone! Really! You can create small miracles by following what has been listed so far. And Instagram filters will give your image an extra effect!
Remember:
- Smartphones take great pictures.
- Pay attention to angles and lighting.
- Don't bother using filters.
For your advertising text
Don't live under the misconception that you need to be a writer to create effective Instagram text. Here are a few details to look out for:
Your authenticity
Choose a style for your speech, which should logically be dictated by the type of your business. Whether you are going to be funny, serious, sarcastic - think carefully about your brand's "voice".
Stick to what's important
В Instagram going through the posts is fast, so concentrate on the
j-important. Also pay attention to the number of characters the ad allows to tailor the right words.
Write with the consumer in mind
Think about how users will perceive what you are telling them. Speak intelligibly, don't use terms and touch them emotionally. While you spend time thinking about your business, consumers spend time thinking about their lives. So put yourself in their shoes and think about what would make them pay attention to your ad.
All these tips, of course, can serve as a basis. If you are worried and want to trust your Instagram account to professionals, we are here!
As usual, contact us here: Facebook, LinkedIn, office@proper.media.
Source: Facebook for business
