Short newsletter with news in the world of social networks and online marketing
This newsletter is compiled by social media and online communications practitioners from Proper media. These are industry news that are relevant to our work and we believe would be useful to all fellow marketers, PRs, and entrepreneurs who actively use social media to communicate with their audiences.
We hope we have been helpful with a brief summary of the more significant developments of the last month.
27 May 2016.
Facebook Live Streaming with the addition of the world map and the ability to follow videos currently streaming around the world
The option is called "Live video" and is great if we want to see what's being broadcast around the world. You can find it on the left under "Apps" . When you click on Live video you will be taken to a map of the world and you will see little blue dots at the locations where Live streaming is taking place.
Read more in English HERE.
Facebook introduced an addition to Live Streaming - graph of reactions during the video
The graphic during the streaming shows at which point in the video the most reactions and comments were expressed, so that viewers can jump to the parts that generated the most attention and interest. This is important because this is how Facebook helps users weed out low-quality (boring) content and experience the best of what you're telling them live.
This helps us content creators to be reassured that if at some point the video gets boring and clunky, it won't turn people off, but will help them skip over the unnecessary and get to the more interesting things we have to say.
Read more in English HERE.
Publications in a different language on business pages
Facebook continues to refine fan page features. About 2 weeks ago, one of
pages that we maintain on behalf of a client, a new functionality has been developed that helps us to make the same publication in several different languages. Facebook offers users the language that corresponds to the language in which they use the platform itself (facebook).
*We can't find information about this update anywhere in the news feed we follow, but it is only available on one business page.
Google makes big changes to AdWords
Google AdWords is undergoing a transformation. The giant announced that several updates have been made that will make the advertising tool more mobile-friendly.
Google promoted pins
What are the improvements:
- New local search ads on com and Google Maps. If users search for "shoe store", for example, companies will be able to pay for their location to appear (Google promoted pins).
- A company's logo will appear on the map to make it easier to find and identify the nearest location
- Titles are increased from 25 to 30 characters and descriptions from 35 to 80 characters.
Read more in English HERE.
Twitter has announced that it is increasing the 140-character limit per tweet
In the coming months, Twitter will be making changes to simplify tweets and allow us to tweet a little more. For example: tagging names when replying to someone, GIFs, photos, videos, polls won't count as characters.
Read more in English HERE.
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