So, SEO (Search Engine Optimization), or in plain English "search engine optimization", is the process by which your website climbs up in the search in Google, Bing and others. It refers to anything that will help your site appear on...
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Photography is the science
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Post with few ideas
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Guerrilla is not a gorilla. What is Guerrilla then?
If you've walked through Tsarigradskoe Shosse in the capital at least once, you can't have failed to notice the huge bottle of Kamenitza (now the brand's new can), which towers over and arouses curiosity. Well, we're so used to it by now that we don't pay attention to it. I...
Tips for small businesses online: part 4 - blog
Blogging gives you the opportunity to showcase the nature of your business, which besides being a collection of services/products and processes, is still a community of people who have a common purpose and share a common daily routine. Blogging is a great opportunity to demonstrate expertise in your area of expertise and at the same time show the human face of your business.
Tips for small businesses online: part 3 - Facebook Page of your business
Today I will try to be helpful on the topic of Facebook - where to start and what and how to (not) do. Why be on Facebook and what to expect? With 1.44 billion monthly active users, Facebook is too big to ignore!
Some useful Facebook settings you don't know
You think you know Facebook, but prepare to be surprised. The web has been constantly evolving since it was created to meet the changing needs of us, the users. In the whole field of possibilities, we assume there are some details,...
What is Slack and will it kill email?
I recently came across a startup that will supposedly displace, or to quote with precision - kill the traditional and well-known email. A 2012 report stated that 2/3 of the amount of email we receive is spam. And just thinking about that...
Tips for small businesses online: part 2 - Google Ads
5 extremely useful FREE services from Google that are game changers even for entrepreneurs of the Little Match Seller's caliber: 1. ....
Post with some image
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Retro motifs in successful marketing (and not only) projects
Retro motifs bring back memories and stir up emotions associated with childhood. Whether we grew up in difficult years, childhood always brings good memories - of games, carefree, dreams. Anything that brings us back to those emotions is precious, even priceless.
A team is not made by the way. It should be a priority
Here are some lessons I learned over time. They may have been very accessible in a textbook, but I reached them the hard way.