Some guerrilla examples from Bulgaria
Some time ago we introduced you to the character of the gorilla, forgive me - Guerillas, and that it/erilla that is used in marketing. If we have to remind you in a few words - the charm of this kind of marketing lies in the fact that it does not require a big budget, is always surprising and memorable.
Globally, there are many different examples of guerrilla campaigns from food presentations to social causes. Buried in the digital space, I found so many interesting patterns that for a long time I couldn't decide where to start.
In the end, it seemed challenging to pick examples from Bulgaria, because from abroad anyone can. Several bloggers are engaged in seeking and promoting Bulgarian guerrillafor which I am extremely grateful. Among the most well-known campaigns on the Internet are those of IKEA, Kamenitza, Investbank, which you must have noticed offline.
The ones I haven't seen and that I genuinely enjoyed, I'll show you.
1. The Sea Sunflowers Project
How can a sunflower be marine, that and refer to umbrellas on the beach that are equipped with chargers. Can, can 🙂 The project is the work of "Cachalot."who transformed seven umbrellas on Varna beach by turning them into solar charging stations. All beachgoers can benefit from free solar charging of their mobile device. Not only is the campaign guerrilla, it is also environmentally friendly. #Duragrabber aims to provoke the citizens of Varna and make them come back to their city.
More about the project you can see HERE.
2. "Parking only for MINI" on the Bridge of Lovers
If I had seen this live, I probably would have been scared at first. Not because I find anything strange about the MINI Cooper as a car, but because one was hooked up to the Lovers' Bridge itself. In love with the MINI Cooper, eh? It's most likely an addition to the message, and what more fun to be standing in a traffic jam with a cute red car hanging over your head. The campaign is called "Parking only for MINI" and is the second stage of the MINI COUNTRYMAN communication campaign. It aims to promote the fourth model in the MINI family.
3. Campaign of a cosmetics store chain "Lilly." "Graduation Month"
Beauty and its maintenance are of utmost importance for ladies, especially when they have a prom coming up. This is what Lilly uses to draw attention to themselves and remind young ladies that they can be a faithful ally in preparing for the long-awaited prom. The huge eye spiral was positioned in front of Vasil Levski metro station, where the human traffic is certainly constant and numerous.
With these examples, we hope we have provoked you and made you pay attention to the urban environment and the guerrilla marketing. You have just come up with a brilliant idea to present your business in a different and unconventional way.
Of course, don't forget your digital presence. As they say - if we haven't shown it on Facebook, it's as if it hasn't happened. Agreed? We at Proper media can be your allies in this part.
Where to find us?
Facebook, LinkedIn, as well as the office@proper.media. We are waiting for you!
